Brand refresh and new website position company as a leader in digital pharma technologies
BOSTON, MA / ACCESSWIRE / January 11, 2022 / Medisafe, the leading medication management platform, is marking its 10thanniversary with a refreshed brand and new website that affirms the company’s commitment to patient and caregiver support to seamlessly manage their treatment journey. With a spirit that embraces innovation, the revised Medisafe brand demonstrates the company’s commitment toward continuous improvement and the development of new solutions to solve healthcare challenges for better patient experiences.
The rebranding effort includes a new website, available at www.medisafe.com, that showcases its technology and innovation, its advanced solutions, and its ability to synthesize patient data to identify patient trends across various pharma segments.
At the core of the brand refresh and new website is Medisafe’s vision to connect providers, healthcare systems, payers, nurses and HUBS, patients, and caregivers with a single digital platform. Medisafe Chief Marketing Officer, Jennifer Butler said of the brand refresh, “At Medisafe, personalized patient support is at the center of everything we do, helping to build the future model of seamless patient support. By positioning our messaging and our new website to reflect this commitment, the Medisafe brand becomes synonymous with innovation and empowerment toward better health.”
The launch of the company’s new website closes a year of growth for Medisafe. The new Medisafe website reflects the company’s expanded capabilities, its portfolio of patient-centric solutions, and advanced data insights captured through innovative technology that drives its digital platform.
Medisafe CEO Omri Shor added, “By highlighting our commitment to continuous improvement, the refreshed brand and website present a focused vision toward patient support with advanced digital technology. The new Medisafe presents a commitment to empower new ideas and new digital capabilities as a catalyst for change in the healthcare ecosystem.”
Medisafe is the leading medication engagement platform that empowers patients to seamlessly manage their treatment journey. By combining advanced technology and behavior science, Medisafe reimagines the treatment journey to guide patients’ specific journey needs and drive daily engagement. Its machine learning technology fuels the holistic patient engagement platform to personalize their support needs in a scalable fashion. By integrating existing patient support programs into its platform to extend capabilities, Medisafe is building a seamless future model of patient support and better health.
Nearly 10M registered patients and caregivers rely on Medisafe’s platform, delivering double digit results toward improving outcomes. The company manages over two billion medication doses via iOS and Android smartphones and tablets. With an average rating of 4.7 out of 5 stars and more than 400,000 user reviews, Medisafe helps to create more daily engagement than Facebook or Twitter applications. Medisafe is a HIPAA and GDPR compliant solution and ISO 27001:2013 certified.
Media Contact: Matt Longman
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