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New OWYN Plant-Based, Ultra-Clean Protein Platform Launches at Expo East 2017
OWYN Features Food Allergy Research & Education 'Proud Supporter' Label
(September 13, 2017)

NEW YORK, Sept. 13, 2017 /PRNewswire/ -- Debuting at Expo East 2017, OWYN (Only What You Need), a plant-based protein platform, meets the needs of the approximately 15 million Americans who live with food allergies. Created for people seeking ultra-clean products that don't compromise on taste or quality, OWYN is available in Ready-to-Drink Shakes and Ultimate Wellness Powders, made with only a few, simple, real ingredients.

Developed by former professional athletes, Jeff Mroz and Kathryn Moos, OWYN supports balanced nutrition and healthy living and is ideal for people on-the-go and for pre- and post-workouts. Containing 20 grams of plant-based protein per serving, OWYN products contain complete protein from pea, pumpkin and flax.

"OWYN solves the unmet need within the nutrition space for consumers seeking a plant-based protein, ultra-clean line with a focus on taste as the top priority," said Mark Olivieri, vice president of marketing, Halen Brands, Inc.

OWYN, a part of the Halen Brands portfolio, ensures only the highest quality ingredients are used and adheres to a rigorous control process to manage risk. OWYN also works with a credible third-party manufacturer who assists with monitoring manufacturing lines for quality product delivery.

With this attention to allergen-friendly ingredients, Halen Brands introduced its partnership with Food Allergy Research & Education (FARE), the world's largest private source of food allergy research. FARE provided its 'proud supporter' label for OWYN products, further confirming OWYN's mission to support the rising food allergy community by offering clean, allergen-friendly products.

"Our work with OWYN provides us with a great opportunity to bring increased visibility to the growing public health issue that food allergy has become," said James R. Baker, Jr., MD, CEO of Food Allergy Research & Education. "We are grateful to Halen Brands for their generous support and their commitment to corporate social responsibility, and specifically the food allergy cause."

OWYN products are non-GMO verified, vegan, gluten-free, soy-free and kosher. They also contain only four grams of organic cane sugar and are free of carrageenan, sugar alcohols and stevia. OWYN Ready-to-Drink Shakes are available in 12-ounce recyclable bottles in Dark Chocolate, Smooth Vanilla and Cold Brew Coffee varieties for an MSRP of $2.99. The Ultimate Wellness Powders, which also contain chia, are available in 16-ounce recyclable tubs and are offered in Vanilla and Dark Chocolate varieties for an MSRP of $26.99.

"We are committed to further evolving the food and allergen-friendly community. OWYN brings a better alternative to the world a plant-based protein platform featuring real ingredients that deliver on uncompromised taste and superior functionality," said Leigh Feuerstein, co-CEO of Halen Brands.

OWYN will be available for purchase starting October 5, 2017 on

About OWYN
OWYN (Only What You Need) is a platform of plant-based products made for people who wish to live a clean, inspired and transparent lifestyle. The products contain only real, simple, all-natural ingredients.

About Halen Brands, Inc.
Halen Brands, Inc., founded in 2015, is a privately held operating company focused on the food and beverage industry. Current investments include OWYN, Road Crew Clusters, Chef's Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws, as well as investing and partnering with Dippin' Chips, Mrs. Thinster's, Rickland Orchards and SkinnyPop Popcorn.

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SOURCE Halen Brands, Inc.

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