NEW YORK, April 13, 2018 /PRNewswire-iReach/ -- FSA company, Clarity Benefit Solutions, discusses four simple ways for brokers to implement a social media strategy.

Social media is permeating all aspects of life, from personal to business. Successful, savvy brokers should embrace this trend to expand their business. Here are four ways to get started.

• Develop a plan. You will need to develop a marketing plan when it comes to mapping out your social media strategy. Summarize what you plan to do, and hope to achieve for your business. Include an audit of your current accounts as well as where you want them to be in the future. Be specific.
• Define your goals and objectives. Set some objectives and goals so you can gauge whether or not you are obtaining your social media return on investment—the sum of all social media actions that create value. What is your return on the time, money, and resources you have put into your social media campaign? Make sure these goals are in line with your marketing strategy. Determine metrics, such as likes and retweets, as well as web referrals, lead generation, hashtag performance, and conversion rate.
• Create your social media accounts. If you have already established social media accounts, take the time to improve upon them. Choose with platforms meet your social media goals, and fine-tune them to reach your audience. Choose text and images that will enhance your SEO and drive web traffic to your platforms. Cross-promote your accounts for even more exposure.
• Focus on content. Set up both a content marketing plan and a content calendar to maximize your social media. The content marketing plan should consist of strategies for content creation and curation, and include types of content you intend to share, the target audience, how often you will post content, and how you will promote it. You also may want to consider hiring someone to create the content. Then, list the dates and times you plan to publish your posts, images, tweets, and additional content. Scheduling your updates in advance will save you from updating throughout the day and give you the opportunity to put in the time necessary to create engaging content.

About Clarity Benefit Solutions: Clarity Benefit Solutions provides technology that makes the health insurance plan selection process fast, easy, and straightforward. For over two decades, we have provided clients with industry-leading technology, compliance, and exceptional customer service. Our offering is designed to save time and lower the costs of managing benefits while also promoting employee self-service and automated ACA compliance.

Media Contact: Calvin Clark, Clarity Benefit Solutions, 7324288282, [email protected]

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SOURCE Clarity Benefit Solutions