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Maternity Care Market in North America - Industry Outlook and Forecast 2017-2023
(July 05, 2018)

DUBLIN, July 5, 2018 /PRNewswire/ --

The "Maternity Care Market in North America - Industry Outlook and Forecast 2017-2023" report has been added to's offering.

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The maternity care market in North America is expected to cross $3 billion by 2023, growing at a CAGR of 2.12% during the forecast period 2017-2023.

Increasing birth rates and growing disposable income are expected to increase the demand for maternity care products. The demand for these products are also likely to be driven by large number of women delaying childbirth due to professional commitments as well as preferring to work late into their pregnancies.

Although the maternity apparels segment is having the highest market share, the pregnancy vitamins and supplements segment is likely to witness the fastest growth during the forecast period.

Market Dynamics

High disposable income and increased demand for premium pregnancy products to propel market growth.

With the increasing demand for stylish pregnancy wear, particularly from working pregnant women, manufacturers have introduced a variety of pregnancy wear, which are expected to increase the demand for pregnancy apparels during the forecast period. Similarly, introduction of innovative innerwear and increased preference for organic and radiation-proof pregnancy wear are going to boost the maternity apparels market in North America.

Likewise, increased awareness of skin care products will boost the personal care market in the region. With high disposable income among the consumers in the region, the demand for high-quality and premium pregnancy personal care products is increasing in the region. The demand for these personal care products from pregnant women is also increasing due to drastic changes in the skin of pregnant women. Thus, the demand for organic care products is expected to increase over the next few years.

Key Vendor Analysis

The market is characterized by the presence of diversified international, regional, and local vendors. However, as global players increase their presence in the market given their strong infrastructure and immense R&D support, regional and local vendors will find it tough to compete with them in terms of reliability, technology, and price.

Key Country Analysis

The US to remain the dominant country in the region with maximum market share.

The US dominated the North America maternity care market with 86% market share. A majority of manufacturers are present in the US. Additionally, as the number of female population is nearly nine-times higher in the US than Canada, which means a majority of potential customers are present in the US, the revenue share of the US in the maternity care market is high. The demand for maternity vitamins, apparels, and personal care is high in both countries.

Canada contributed 14% to the North America market and is expected to grow at a CAGR of 2.16% during the period 2017-2023. The maternity apparels market is similar to the US. The demand for pregnancy wears in the country is high due to increasing demand for fashionable and stylish maternity wear from pregnant women. The sale of pregnancy apparels through the online channel is increasing exponentially due to increased internet penetration.

Segmental Analysis

The maternity apparels market to witness the highest share.

Stretch marks, weight gain, itching, and sore breasts, and nipples are some of the most common problems faced by women during pregnancy. The demand for maternity personal care products to provide relief from these problems are high among pregnant women in the region. The growing awareness of harmful effects of chemicals is propelling the demand for organic personal care products. This trend is expected to continue over the next few years and increase the market for organic personal care products in North America.

Nearly 42% of the adults in the US suffer from vitamin D deficiency. Growing awareness among women about the deficiency of vitamin and mineral is driving the demand for prenatal and postnatal vitamins in the region. In 2016, the prenatal vitamins segment witnessed the highest share in the maternal vitamins market.

However, increased marketing and advertising by manufacturers to highlight the benefits of postnatal vitamins for mothers and new-born babies has led to increased demand for postnatal vitamins. Also, with increasing online shopping trend, the sale of prenatal and postnatal vitamins through the online channel is expected to increase exponentially during the forecast period.

Key Topics Covered

1 Research Methodology

2 Research Objectives

3 Research Process

4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation

6 Market at a Glance

7 Introduction
7.1 Per Capita GDP in Developing Markets
7.2 Dual-income Households in Developed Markets

8 Global Maternity Care Market
8.1 market Overview

9 Maternity Care Market in North America
9.1 Market Overview
9.2 Porter's Five Forces Analysis

10 Maternity Care Market - by Product Type
10.1 Market Overview

11 Maternity Apparels Market in North America
11.1 Market Size & Forecast

12 Maternity Apparel Market Dynamics
12.1 Market Growth Enablers
12.2 Market Growth Restraint
12.3 Market Opportunities & Trends

13 Maternity Personal Care Market in North America
13.1 Market Overview

14 Maternity Personal Care Market Dynamics
14.1 Market Growth Enablers
14.2 Market Growth Restraint
14.3 Market Opportunities & Trends

15 Maternity Vitamins and Supplements Market in North America
15.1 Market Overview

16 Maternity Vitamins & Supplements Market Dynamics
16.1 Market Growth Enablers
16.2 Market Growth Restraint
16.3 Market Opportunities & Trends: Maternity Vitamins

17 Maternity Care Market - By Country
17.1 Market Overview

18 US: Maternity Care Market
18.1 Market Size & Forecast

19 Canada: Maternity Care Market
19.1 Market Size & Forecast

20 Competitive Landscape: Maternity Apparel Market
20.1 Competition overview

21 Key Company Profiles
21.1 ASOS
21.2 Seraphine
21.3 Cake maternity
21.4 Destination Maternity

22 Other Prominent Companies
22.1 Anita Dr. Helbig
22.2 Belabumbum
22.3 Boobdesign
22.4 Bravado Designs
22.5 GAP
22.6 Hotmilk Lingerie
22.7 H&M
22.8 PinkBlush Maternity
22.9 Tiffany Rose

23 Competitive Landscape: Maternity Personal Care
23.1 Competition overview

24 Key Company Profiles
24.1 The hut group
24.2 E.T. Browne Drug
24.3 The honest company
24.4 Merz Pharma

25 Other Prominent Companies
25.1 Bella B Natural Bodycare
25.2 SOFT Style
25.3 Prairie Bloom
25.4 The Boppy Company
25.5 Earth Mama
25.6 Bio-Oil
25.7 Philips Avent

26 Competitive Landscape: Maternity Vitamins and Supplements Market
26.1 Competition Overview

27 Key Company Profiles
27.1 New Chapter
27.2 Garden of Life
27.3 Nature's Way
27.4 The honest company

28 Other Prominent Companies
28.1 Abbott Nutrition
28.2 Biotics Research Corp.
28.3 Country Life
28.4 Fairhaven Health
28.5 Matsun Nutrition
28.6 Metagenics
28.7 Nurture
28.8 Nature's Plus
28.9 Solgar INc.
28.10 Thorne Research
28.11 Twinlab
28.12 Ultra laboratories

29 Report Summary
29.1 Key Takeaways
29.2 Qualitative Summary
29.3 Quantitative Summary

30 Appendix
30.1 List of Abbreviations

For more information about this report visit

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