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Taliah Waajid Launches Protective Styles Collection at Walmart Stores Nationwide
A New Category for the Natural Haircare Movement is Available across the US
(July 12, 2018)

ATLANTA, July 12, 2018 /PRNewswire/ -- Taliah Waajid, a trail-blazing brand in the world of natural hair care, is launching the Protective Styles Collection at select Walmart stores across the country. The first complete collection specifically designed for women who wear weaves, braids, locs, extensions, wigs, headwraps etc. over their natural hair or while transitioning from chemical styles.   Taliah Waajid Protective Styles is designed to care for the hair underneath these styles—one's own hair.  These are called Protective Styles, which refer to extension, weave and wig wear. Over 80% of African-American women wear Protective Styles. 

This marks a step forward for the Taliah Waajid brand and the natural hair movement overall, as this is the first complete regimen of products that speak directly to the needs of extension and wig wear, known as protective styles.  These products are now available at mass stores created specifically for protective styles, designed to aid in the strengthening, conditioning, repair and overall care for ones hair before, during and after wearing a protective style. While much of the discussion around natural hair has focused on caring for curly or coily hair, the Taliah Waajid Protective Styles Collection offers specific hair care regimens to care for and maintain healthy hair and scalp when choosing to wear protective styles.    

Created with the unique SciNatranol™ complex, each product is infused with the benefits of bamboo, basil and biotin, which have moisturizing, strengthening and anti-septic and anti-bacterial properties to help promote scalp and hair health and growth. All product bottles have pointed applicator tops to make it easier to apply the product to the scalp for cleansing and maintenance.  Individual products include: Bamboo and Biotin Edge Growth; Bamboo and Coconut Milk Growth Oil; Bamboo and Coconut Milk Strengthening Leave-In Conditioner; Bamboo, Avocado and Peppermint Conditioning Restoring Serum; Bamboo Basil and Peppermint Anti-Itch Serum; Bamboo and Coconut Milk Moisturizing Mint Shampoo; Bamboo and Biotin Vitamins for Healthy Hair; Bamboo, Avocado and Peppermint Dry Gel Shampoo.

These 8 products help to moisturize and protect the scalp and hair before, during and after wearing protective styles. They help to strengthen and aid in hair growth, protecting against hair loss and thinning, no matter the hair style or texture. Products are currently available at select Walmart locations around the country and range in price from $8.99 to $10.99.

As with all of Taliah Waajid's products, the Protective Styles line is chemical free with absolutely no parabens and is completely cruelty free.

"Having our products available in Walmart marks a further step in the Taliah Waajid mission to help women embrace and care for their natural hair, regardless of how they wear it. Walmart carrying this full collection makes our products wildly accessible and it's a testament to their support and promotion of natural hair," said Taliah Waajid.

About Taliah Waajid
Taliah Waajid is an innovative force in the natural hair movement. A hairstylist since a very young age, she created her eponymous company after realizing there weren't widely available products for women who did not relax their hair. In 1996, she introduced Black Earth Products™. Today, the Taliah Waajid brand includes seven collections, including Curls, Waves and Naturals, Green Apple and Aloe Nutrition Collection and Protective Styles.

As she was building her brand, Taliah simultaneously founded the World Natural Hair and Healthy Lifestyle Event which grew out of her passion for natural, chemical-free hair care and healthy living.   The show has gone from 25 exhibitors and 150 attendees twenty-one years ago, to over 200 exhibitors and 40,000 attendees from around the world.

For more information and samples, please contact:
Behrman Communications, 212.986.7000
Amanda Youssef, [email protected] I Heather Arnold, [email protected]


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