Market Strategies International-Morpace Relaunches as Escalent

Leading Human Behavior and Analytics Firm Brings Clients Unique
Perspectives to Drive Their Businesses Forward

LIVONIA, Mich.–(BUSINESS WIRE)–Offering an expanded capability set and rallying around a united
mission, Market Strategies International-Morpace has completed a
months-long evolution into Escalent, an industry leading human behavior
and analytics firm. CEO Melissa Sauter made the announcement today at
the firm’s headquarters in Livonia, Mich.

“Organizations in every industry are facing transformation and
disruption due to new business models, new product categories and the
rapid pace of change,” said Sauter. “Escalent helps clients navigate
these changes by gathering and providing insights into human
behavior—quickly and innovatively—to build brands, enhance customer
experiences and develop winning products.”

Fundamental to the Escalent model are proprietary research methodologies
and cutting edge technologies used to capture unrivaled data. These rich
assets are paired with deep industry expertise and an advanced toolset
to develop visualizations that tell the stories of brands in new and
immersive ways. Escalent makes sense of this information, offering
unique perspectives rooted in contextualized analysis.

Taken together, these capabilities inspired the firm’s new name;
Escalent is derived from the word “escalate,” reflecting the firm’s
mission to enable rapid growth within clients’ organizations. Escalent
is positioned to live up to this brand promise by providing its partners
with the insights-driven guidance they need to take smart, informed
actions.

“Escalent has developed robust capabilities over 40 years of
partnerships with leading global brands in the automotive, consumer &
retail, energy, financial services, health, technology and
telecommunications industries,” said J.T. Treadwell, managing director
at STG Partners. “The firm has built an exceptional reputation within
their sectors of focus by demonstrating a deep understanding of even the
hardest-to-reach audience segments and professional communities. This
familiarity enables Escalent to deliver rich, thorough insights and
counsel to clients within any industry facing disruption.”

The global launch of Escalent follows the acquisition and merger of
Market Strategies International and Morpace by Palo Alto, Calif.-based
private equity firm STG Partners in 2018.

About Escalent

Escalent is a top human behavior and analytics firm specializing in
business transformation within industries facing disruption. As
catalysts of progress for more than 40 years, the firm is known for
driving the world’s biggest brands forward through strategic guidance
backed by industry-leading brand, customer experience and product
innovation insights. Headquartered in Livonia, Mich., Escalent employs
more than 400 research consultants at 12 locations around the world. For
more information, please visit escalent.co.

About STG Partners

STG is the private equity partner for market-leading data, software and
analytics companies. The firm brings expertise, flexibility, and
resources to build strategic value and unlock the potential of
innovative companies. Partnering to build customer-centric,
market-winning portfolio companies, STG creates sustainable foundations
for growth that bring value to all existing and future stakeholders. The
firm is dedicated to transforming and building outstanding technology
companies in partnership with world-class management teams. STG’s
expansive portfolio has consisted of more than 30 global companies. For
more information, please visit stgpartners.com.

Contacts

Lisa Viselli
Lisa.Viselli@escalent.co
734.779.6851

Jordan Walker
248.258.2333
jwalker@identitypr.com