Parents play an important role as ‘psycarlogist’ helping children find answers to difficult subjects.
Farnborough, UK – 18 October 2019 – Parents spend on average over 5.5 hours per week in the car with their children, and a quarter of parents spend 10 hours or more in the car with their kids, according to new research by Alphabet (GB) Limited, a global provider of Business Mobility.
Car journeys provide a unique space for conversation, away from the distractions of home or school. Parents are using this ‘drivetime dialogue’ to discuss issues affecting their children, from the serious to the strange. Alphabet’s research shows the dialogue focuses on three core issues:
Talking about these issues can result in some tricky questions from children too. The ones parents found toughest were ‘Where do babies come from?’ (25%) and a range of sex education questions (17%). But no matter the subject, parents took them on:
Dr Richard Woolfson, child psychologist, said of the research: “Family life rarely allows time for open and uninterrupted dialogue between parents and children. So time in the car can be a wonderful opportunity to strengthen the communication channels between parent and child, to build trust and strengthen the emotional bond. But, as the survey shows, children can ask about anything at all, and answering those questions can be very difficult when you’re driving.”
To encourage and handle conversations with children, Dr Woolfson recommends:
Simon Carr, Chief Commercial Officer for Alphabet (GB) Limited, comments: “Our ‘What Moves Britain’ report has already shown how important the car remains to work life in the UK. The company car is more than just a ‘perk’ or status symbol, for many Brits it is essential to our jobs. This latest research shows how essential these cars and the journeys we make in them can be to family life too. We know how important safety aspects are to parents and families when choosing their next car but how many of us consider the quality of the time we have together in that vehicle? Parents spend lots of time with kids in the car on school runs, driving them on the weekends and entertaining them over half term. With fewer distractions than home, it’s a great place to get kids talking about questions they have or issues affecting them.”
Finally, the research also highlighted some of the more unusual questions that occur while in the car, including:
Ends
Research was conducted by Walnut Unlimited, using a nationally representative sample of 2,000 UK adults aged 18 and over.
About Alphabet (GB) Limited
Alphabet is Europe’s leading provider of Business Mobility services. Helping organisations to meet their changing business travel requirements and enabling their employees to keep moving efficiently and effectively.
Innovative mobility products, like the Corporate CarSharing solution AlphaCity, are changing the way UK businesses finance, manage and use company cars. Another pioneering service, AlphaElectric, enables organisations and employees to switch on to the benefits of low and zero emission vehicles.
Alphabet’s portfolio of Mobility services comprises a comprehensive suite of vehicle funding solutions and fleet management including: strategic consultancy, corporate and employee car schemes, commercial vehicles, risk management, vehicle rental, accident management, fleet management and maintenance.
Supporting brands such as Panasonic, Lyreco, Grundfos Pumps and McDonald’s Restaurants, Alphabet manages a fleet of over 138,000 vehicles in the UK and more than 700,000 vehicles across 28 countries worldwide.
For more information, visit www.alphabet.co.uk
Contact:
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E: AlphabetPR@UnlimitedGroup.com
Source: RealWire
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