Innovative Text Messaging Campaign Promotes Indigenous Youth Sexual Wellness

PORTLAND, Ore., Feb. 18, 2021 /PRNewswire/ — Healthy Native Youth (HNY) is proud to announce a collaborative effort to elevate adolescent sexual health for American Indian and Alaska Native (AI/AN) teens with the newly launched Talking Is Power text messaging campaign. Funded by the Minority HIV/AIDS Fund (MHAF), the text messaging campaign – text EMPOWER to 97779 — provides a resource for AI/AN parents and caring adults to initiate difficult conversations about sexual health topics with their teens and young adults. The text messaging platform ensures broad access in a time when many indigenous communities lack access to reliable internet.

“It is wonderful to see this text messaging service come to fruition,” says Connie Jessen of the Alaska Native Tribal Health Consortium (ANTHC), “When we first began working on sexual health programs for Alaska Native youth, we heard from both parents and community members who requested more resources to support and encourage better communication between youth and adults. This campaign reflects the importance of listening to our communities and what resources they want and need.” 

“Parents are important influencers when it comes to teens making decisions about sex, healthy relationships, and effective communication,” shares Michelle Singer of Healthy Native Youth, “Parents and caring adults want to be a part of their child’s sexual health education journey, but don’t know how to start a conversation often out of fear and embarrassment. This campaign offers resources and tips to get a conversation started by texting EMPOWER to 97779.”

In part, Talking Is Power is designed to spark intergenerational conversations about identity, healthy relationships, protection, and consent. “Our ancestors taught us to consider future generations in all that we do,” offers Alida Montiel, Director of Health & Human Services at the Inter-Tribal Council of Arizona. “Our youth must be given the tools they’ll need to be prepared for life’s journey.”

Caring adults can text the word “EMPOWER” to 97779 to receive weekly text messages that include culturally appropriate tips and resources, covering sexual health, pregnancy, HIV/STDs, condoms, and consent.  So far, nearly 200 parents have signed up for the service. Among those who’ve completed the series, 84% reported that the messages helped spark sensitive conversations with their child. All of the campaign tips and tools are available online at https://www.healthynativeyouth.org/resources/talking-is-power-tools-for-parents/

View original content to download multimedia:http://www.prnewswire.com/news-releases/innovative-text-messaging-campaign-promotes-indigenous-youth-sexual-wellness-301231285.html

SOURCE Northwest Portland Area Indian Health Board