NEW YORK, Feb. 18, 2021 /PRNewswire/ — Product of the Year USA, the largest consumer-voted award for product innovation, proudly announces the 41 winners of the 2021 Product of the Year Awards. Chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research, each of the winning products has been awarded as the most innovative in their category by Product of the Year.
Consumer shopping behavior has rapidly shifted in the past year, and the annual Product of the Year Awards provides a trusted resource to easily guide consumers to the best new products on the market. With heightened online purchasing and decreased sampling opportunities, Product of the Year helps shoppers quickly cut through the clutter to save time and money with their distinctive red seal.
“For all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times. Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year,” said Mike Nolan, Global CEO of Product of the Year Management. “What makes Product of the Year so trusted is our unique process, which gives shoppers the confidence that each product with our iconic red logo is backed by 40,000 Americans. That’s a powerful advantage for our 2021 winners, as a Product of the Year Award positions them as THE innovative leader in their category.”
For over 30 years globally and 13 years in the USA, Product of the Year has championed brands by awarding their highly-coveted red seal to products that demonstrate innovation in their function, design, packaging or ingredients. This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home – from the latest cleaning supplies to CBD offerings and the tastiest snacks.
Selected through a nationally representative study powered by Kantar, the 41 winners of the 2021 Product of the Year Award include:
The 41 winners of the 2021 Product of the Year Awards were celebrated in a Virtual Awards Show, presented by Saturday Day Night Live alumni Rachel Dratch and Ana Gasteyer, on DailyMail.com. Shoppers nationwide can also enter to win all 41 winning products in a Product of the Year sweepstakes hosted in partnership with Daily Mail TV. For more details, visit the Product of the Year Instagram page, here.
As additional resources, the 2021 Product of the Year winners are highlighted in a shoppable article created in partnership with WomansDay.com, the online destination for the Hearst-owned Woman’s Day brand, and Ensemble IQ, a premier business intelligence resource with revered publications, including Progressive Grocer, Store Brands, Drug Store News, Convenience Store News and CBD Retail Insights.
For further information about the 2021 Product of the Year winners, visit productoftheyearusa.com and check out this year’s digital winners’ catalog, “Inside Innovation,” to learn more. Follow along on social media with #POYUSA2021 on Instagram, Facebook and Twitter.
About Product of the Year:
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar:
Kantar is the world’s leading marketing data, insight and consultancy company. We know more about how people live, feel, shop, vote, watch and post worldwide than any other company. Working across the entire sales and marketing lifecycle, we help brands uncover growth in an extraordinary world. Kantar is part of WPP and its services are employed by over half of the Fortune 500 companies in 100 countries.
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SOURCE Product of the Year USA
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