No B.S. Skincare, A PureK Holdings Subsidiary, Announces Transition to All-New Sustainable Aluminum Packaging

Award-Winning Indie Brand Announces Step Forward in Sustainable Packaging

MIAMI, Feb. 26, 2021 (GLOBE NEWSWIRE) — PureK Holdings Corp. (“PureK“) (TSX Venture: PKAN), is pleased to announce that its subsidiary, No B.S. Skincare (the “Company” or “No B.S. Skincare“), is proud to announce that it has begun the process for transitioning to the use of sustainable aluminum packaging for the entirety of its award-winning skincare product lines. The Company expects that all of its products will feature the new packaging by 2022.

No B.S. Skincare’s clean, vegan and gluten-free product line contains absolutely no harmful or questionable ingredients like parabens, sulfates, artificial colorants, fragrances and phthalates. All No B.S. Skincare products are responsibly made in America, with no animal testing, ever.

“Our original packaging used recyclable plastic with minimal waste, and while that was a good start, we are ready to move forward to a better and more sustainable alternative,” said Diana Briceno, CEO of No B.S. Skincare. “Recently, we launched the Antioxidant CoQ10 Cream, our first official product with aluminum packaging, and it was a big success. Next up is our best-selling Caffeine Eye Cream, available in aluminum this summer 2021.”

Among the best packaging alternatives for skincare products, both aluminum and glass are 100% recyclable for an indefinite number of times. The shipment of aluminum-packaged products uses less energy due to aluminum’s lightweight material and the fact that products can be packed tightly together, while glass is heavier and requires more space and protection.

No B.S Skincare’s transition to aluminum packaging represents a huge step forward for the brand’s commitment to calling out beauty industry B.S. with clean ingredients that work smarter to give us healthy, glowing skin. The company’s women-led team is very excited to become more sustainable by giving skincare consumers even more of what they want: clean formulas, visible results, and a B.S.-free beauty culture we can all get behind.

No B.S. Skincare products can be purchased online at Target.com beginning in March 2021.

About PureK Holdings Corp.

PureK Holdings Corp. leads an international omni-channel platform with diversified assets in the emerging plant-based and holistic wellness consumer product categories. The company’s mission is focused on leading innovation for the informed Millennial and Generation Z generations in the rapidly growing plant-based, natural, and clean ingredient space. The company continues to focus on expansion into high-growth consumer product categories including CBD products, plant-based food and beverage, and the global pet care and skin care industries. For more information on PureK Holdings Corp., please visit https://purekana.com/investor-relations/.

Forward-Looking Information
This news release contains forward-looking statements and information within the meaning of applicable securities legislation. Often, but not always, forward-looking statements and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking statements or information involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of PureK to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements or information contained in this news release.

Risks, uncertainties and other factors involved with forward-looking information could cause actual events, results, performance, prospects and opportunities to differ materially from those expressed or implied by such forward-looking information, including assumptions as to PureK and No B.S. Skincare’s business; the adverse impact of the COVID-19 pandemic to PureK and the Company’s operations; and such risks contained in PureK’s other filings with Canadian securities regulators available on PureK’s issuer profile on SEDAR at www.sedar.com. Readers are cautioned that the foregoing list of factors is not exhaustive.