CENTR Brands Corp. Signs Distribution Agreement with Southern Glazer’s Wine & Spirits

Vancouver, British Columbia–(Newsfile Corp. – April 23, 2021) –  CENTR Brands Corp. (CSE: CNTR) (FSE: 303) (OTCQB: CNTRF) (the “Company“) today announced a U.S. distribution agreement with Southern Glazer’s Wine & Spirits (“Southern Glazer’s) – the world’s preeminent distributor of beverage alcohol. Under the agreement, Southern Glazer’s will distribute CENTR^TM and CENTR^TM Sugar Free, the Company’s sparkling, citrus beverages infused with hemp-derived CBD.

“We are thrilled to be one of Southern Glazer’s first CBD beverage suppliers,” said Company CEO Joseph Meehan. “As the premier distributor of beverage alcohol in the U.S., Southern Glazer’s will introduce CENTR to tens of thousands of retailers and on-premise clients. CENTR has the best sales team in our category and deep experience with traditional distribution. Southern Glazer’s is our ideal distribution partner.”

Southern Glazer’s will initially launch distribution of CENTR^TM and CENTR^TM Sugar Free across seven states, with additional states in the months to come, and on its industry-leading Proof® e-commerce platform at sgproof.com.

About CENTR Brands Corp. CENTR Brands Corp. develops and markets non-alcoholic, functional beverages for the global market. The Company’s first product, named CENTR, is a sparkling, low-calorie, CBD beverage. For more information visit www.findyourcentr.com, and follow on Instagram at @findyourcentr.

About Southern Glazer’s Wine & Spirits. Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and a proud to be a multi-generational, family-owned company. Southern Glazer’s has operations in 44 U.S. States, the District of Columbia, and Canada. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com, and follow on Twitter and Instagram on @sgwinespirits and on Facebook at www.Facebook.com/SouthernGlazers.

For further information, contact Joseph Meehan at jmeehan@centrcorp.com.

On behalf of the Board,

CENTR BRANDS CORP.

/s/ Joseph Meehan
Joseph Meehan, Chairman & Chief Executive Officer

This press release may contain “Forward-Looking Statements” within the meaning of applicable Canadian securities laws. Actual results may differ from those indicated as a result of finalization of the Company’s financial statements as well as other risks and uncertainties. Such statements represent the Company’s current views with respect to future events and are necessarily based upon a number of assumptions and estimates that, while considered reasonable by the Company, are inherently subject to significant business, economic, competitive, political and social risks, contingencies and uncertainties. Many factors, both known and unknown, could cause results, performance or achievements to be materially different from the results, performance or achievements that are or may be expressed or implied by such forward-looking statements. The Company does not intend, and does not assume any obligation, to update these forward-looking statements or information to reflect changes in assumptions or changes in circumstances or any other events affecting such statements and information other than as required by applicable laws, rules and regulations.

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