DALLAS, May 21, 2021 /PRNewswire/ — Match Group (NASDAQ: MTCH) announced today it has teamed up with the White House to promote COVID-19 vaccinations across its leading U.S. brands including Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK and Chispa. Campaigns will include information on where to find COVID-19 vaccine sites, vaccination badges for singles to display on their profiles, as well as free “Super Likes” and other boost-type features for U.S. users who say they are vaccinated.
The campaigns will launch in the coming weeks and run until July 4th.
“Human connection is so vital for healthy lives — it’s why I am so committed to this business,” said Shar Dubey, CEO of Match Group. “We are honored to work with the White House on increasing vaccinations across America, which will allow people to once again meet in person and engage in meaningful ways. This will make dating safer for everyone, everywhere.”
For many users across Match Group’s dating platforms, COVID-19 vaccinations are seen as a necessary step for singles to be able to date safely in person. Users this year have proactively posted about their vaccine status and say they view this as an important component of compatibility.
Below are examples of vaccine promotion campaigns launching across Match Group:
Additional details on campaigns will be available in the coming weeks.
For more on Match Group’s work with the White House, please visit: whitehouse.gov/briefing-room
About Match Group
Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of dating services available globally. Our portfolio of brands includes Tinder®, Match®, Meetic®, OkCupid®, Hinge®, Pairs™, PlentyOfFish®, and OurTime®, as well as a number of other brands, each designed to increase our users’ likelihood of finding a meaningful connection. Through our portfolio companies and their trusted brands, we provide tailored services to meet the varying preferences of our users. Our services are available in over 40 languages to our users all over the world.
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SOURCE Match Group
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