NEW YORK, Aug. 17, 2021 /PRNewswire/ — Whil, A Rethink Division, announced today that it is expanding its executive leadership team amidst launching the most comprehensive platform to support the personal wellbeing, professional development and parenting & caregiving needs of today’s modern employee.
“The pandemic pulled back the curtain on the critical need to support employee wellbeing holistically,” said Joe Burton, founder and CEO of Whil. “Since being acquired by Rethink, we’ve merged Whil and Rethink Benefits into a single groundbreaking platform and made significant investments in technology, content, experts, and in expanding into nine languages to support employees’ wellbeing. As the digital health space is being overrun with consumer apps offering celebrities, athletes and comedians, we’re setting ourselves apart from others by offering employers credentialed experts, substance and integrity.”
Whil has officially started to introduce top enterprise employers to the market’s only single-provider platform focused on supporting organizations and their employees. The platform combines the industry leading solutions of both Whil and Rethink to form the most comprehensive, evidence-based, clinically backed suite of products on the market today.
Now, the company is looking to build on its growth and momentum with several key moves:
With the 2021 Whil acquisition, Rethink continued to build out its global behavioral health technology solutions. The merger marked the start of a strategy to join Whil’s comprehensive mental health platform for wellbeing and performance with Rethink’s award-winning education, behavioral health and enterprise employer solutions for parents and caregivers.
“Both Whil and Rethink have spent years building evidence-based solutions to help people improve wellbeing across all areas of their lives,” said Rethink CEO Daniel Etra. “With Whil joining the Rethink family, we have unmatched content, expertise and innovative platforms to provide our customers with the most comprehensive solutions on the market. We are incredibly excited to have Joe lead our employer solutions division and look forward to further expanding the Whil solutions into our education and provider divisions in the near future.”
About Rethink
Rethink is a global health technology leader with award-winning solutions across three verticals: education, behavioral health and enterprise employer solutions. Rethink was founded in 2007 and serves 1,800+ customers and 12M+ members in over 120 countries with evidence-based and clinically validated solutions. Learn more at rethinkfirst.com.
About Whil, A Rethink Division
Whil is the only global digital platform on the market today that leverages evidence-based and clinically validated approaches to support the Personal Wellbeing, Professional Development, and Parenting & Caregiving needs of employees across all areas of their lives – from work life to home life and everything in between. The platform is available in nine languages and integrates into all of the leading corporate wellness platforms, learning management systems and EAPs. Learn more at whil.com.
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SOURCE Rethink First
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