CHICAGO, Sept. 9, 2021 /PRNewswire/ — Numerator, a data and tech company serving the market research space, reports a reversal in consumer comfort with reopening activities as concern over the Delta variant leaps. Survey results show the following key findings:
COVID-19 Concerns by Vaccination Status
Percentage of Consumers Reporting
Concern |
Percent of Vaccinated Consumers |
Percent of Consumers Who Won’t Get the Vaccine |
Delta variant |
66% |
21% |
Adult friends & family becoming infected |
62% |
29% |
Becoming infected myself |
48% |
28% |
Children becoming infected |
46% |
25% |
Impact on students |
45% |
32% |
Lockdowns |
41% |
43% |
Mask mandates |
34% |
44% |
Travel restrictions |
30% |
27% |
None of the above |
1% |
16% |
After two months of increasing comfort levels with many activities and behaviors, consumers are back to feeling cautious, and changing their behaviors as a result:
Changes in Consumer Comfort Levels: August vs July 2021
% of consumers somewhat or extremely comfortable with activity in August vs July
Activity |
Point change from August vs July |
Shopping inside a store with no mask |
-15 points |
Attending a concert or show |
-13 points |
Gathering with family & friends with no masks |
-11 points |
Attending in-person classes |
-11 points |
Eating inside a restaurant |
-9 points |
Commuting via public transportation |
-9 points |
Going to a bar or club |
-8 points |
Flying on an airplane |
-7 points |
Traveling for leisure |
-7 points |
Attending religious services |
-7 points |
Staying at a hotel |
-6 points |
Eating outside at a restaurant |
-5 points |
Ordering takeout food |
-5 points |
Gathering with family & friends with masks |
-3 points |
With the rise of the Delta variant, consumers have adjusted their expectations for a return to pre-COVID times:
*Results are based on a Numerator consumer sentiment survey fielded to 1000+ Numerator panelists on a monthly basis. Data in this release is primarily based on Waves 5 and 6 of the survey, fielded on 7/15/21 and 8/13/21, respectively. Responses are shown at a total level and also broken out by COVID-19 vaccine status and intention, based on Numerator’s Premium Vaccine People Groups.
About Numerator
Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,400 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.
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SOURCE Numerator
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