Personalized animated videos increase understanding and knowledge for patients, with most pronounced changes in lower educated people
AMSTERDAM, Jan. 03, 2022 (GLOBE NEWSWIRE) — Nearly 36% of adults in the U.S. find it difficult to understand and use health information. This is one of the main reasons that 30 – 50% of medicines are not taken as prescribed. Most medical information is in written format and is not tailored to the needs of the recipient. CAREANIMATIONS is therefore introducing their proven solution WATCHYOURCARE to the U.S. market.
WATCHYOURCARE makes the information of the package insert of medicines easy-to-understand for all by offering personalized, interactive videos with plain language and provides support during the course of the treatment with journeys including video and animated pictograms. The lack of understanding and nonadherence is not only causing medication errors and increased illness, it also costs the U.S. economy up to $289 billion every year. To help patients take their medicines correctly, WATCHYOURCARE provides a multilingual platform of personalized (audio) visual information and tools supporting self-management.
Features of WATCHYOURCARE
Why are new solutions important
Successes achieved
WATCHYOURCARE has shown to improve knowledge, understanding, confidence and self-management. In the Netherlands, WATCHYOURCARE has evolved to standard of care within 3 years and is used by 96% of all pharmacies, 75% of the hospitals, leading to more than 10 million distributions and 3.5 million active users annually. All major health insurers incentivize care providers to use WATCHYOURCARE. After patients receive a newly prescribed medicine, pharmacies provide a personalized video about that medicine with QR code or e-mail and start a medicine specific information journey to provide support during the treatment.
In a population of over 30,000 patients, we see an average knowledge improvement of 20% after watching the first video alone, with additional improvements during the course of the information journey. With regard to safety aspects we see up to 50% knowledge improvement, with most pronounced changes in lower educated people.
Visit us at CES 2022, at the Netherlands Pavilion in the Venetian Expo, booth 51733.
CONTACT: Jesper Spoelder - 31 6 53796302 - jesper@careanimations.com
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