Thousands of Americans who had been priced out of routine medical care
are now accessing the highest quality physicians at a fraction of the typical cost,
exclusively in the Sesame Marketplace

Led by CEO David Goldhill, a transformative figure in US healthcare policy
 and reform, Sesame has now raised $75 million to-date

NEW YORK, June 14, 2022 /PRNewswire/ — Sesame, the only company proven to lower the price of medical care for American consumers, today announced that it has raised $27 million in Series B financing to expand its national marketplace of high-quality, ultra-affordable medical care for all Americans, whether they are insured or not.

Sesame delivers half-price, whole-quality medical care so that no American is priced out of receiving the care they need

The round was led by GV (formerly Google Ventures), and Cathy Friedman, Executive Venture Partner at GV, will join the Sesame board of directors. Virgin Group, TeleSoft Partners and FMZ Ventures also participated in the round as new investors, alongside existing investors General Catalyst, Industry Ventures, Coefficient Capital, Giant Ventures and Alumni Ventures Group.

By using innovation to succeed where legislation and bureaucracy have failed, Sesame delivers half-price, whole quality medical care, assuring that no American is priced out of accessing the primary and specialized care they need. In fact, the average price paid for care in the Sesame Marketplace is less than $40, while the company maintains a Net Promoter Score of 87 (considered world class), and nearly 80% of physicians in the Sesame Marketplace have 5-star reviews.

“The same high quality care from the same world-class physicians at a fraction of the typical price; this is the radical innovation that is Sesame,” said David Goldhill, Sesame co-founder and CEO, and the author of The Real Costs of American Health Care. “By stripping out all the cost and complexity of insurance, physicians offer care on Sesame at prices that are roughly half of what is typical. The quality of our investors is a testament to the power of this innovation.”

 “Sesame provides greater access to healthcare for a meaningful percentage of the population, and we’re inspired by the company’s mission to drive better patient outcomes for underserved communities,” said Cathy Friedman, Executive Venture Partner at GV. “Sesame presents a compelling opportunity to develop a dynamic marketplace at a scale unlike any in the current U.S. healthcare ecosystem. We’re thrilled to partner with David Goldhill and the entire Sesame team as they move into this next phase of growth.”

Millions of Americans Priced out of Accessible Care

According to the 2020 US census, 28 million Americans still do not have health insurance. At the same time, according to research, 52.9% of American workers covered by private health insurance through their employer were enrolled in high-deductible health plans (HDHP) in 2020, an increase of more than 33 percent in just five years.

The Sesame Effect: Applying Marketplace Dynamics to Healthcare

Sesame is a two-sided marketplace populated by physicians and patients only. As with other online marketplaces, consumers can research and shop for a physician – and book an appointment – with the same price transparency and zero-friction they experience when making other purchases.

By virtue of these marketplace dynamics, Sesame saw prices for all manner of care types drop as much as 67 percent in 2021. Sesame offers complete, longitudinal health care delivered either in-person or via telehealth, and includes primary care, acute consults and chronic care management, specialty medicine, dentistry, labs, imaging and more – all for as little as $25 per visit nationwide.

Health care providers in the marketplace leverage Sesame’s tools for maximizing the value of their time and equipment, just as in any other industry, to offer variable pricing based on peak and off-peak windows.

Roadmap: Creating an Alternative for those that are “Priced Out”

In addition to using the proceeds to accelerate the company’s growth, Sesame will use the Series B proceeds to evolve its Sesame membership product from beta into general availability. The Sesame membership works on a monthly subscription basis, and entitles its members to free services, deep discounts and exclusive access to all of the everyday care services that matter most: primary care visits, prescriptions, dental, labs, imaging and more. The beta launched in November 2021 and has seen tremendous traction among Sesame patients, who book 33 percent more appointments than non-members.


Sesame is the healthcare marketplace that delivers “half-price health care” to Americans who have been priced out of the everyday care they need. With thousands of healthcare providers – covering all 50 states and every major health category – the Sesame marketplace has driven prices on dozens of common health care types down by as much as 67 percent. Sesame lowers prices, but not quality standards, by applying technology to build a marketplace that gives consumers the most choice, convenience and quality at the best price. This allows providers to focus purely on patient care, and make the most of their training, time and equipment. For more information, please visit

Liz Murphy
[email protected] 

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