SweetWater Brewing Company Unveils New Fall Craft-Beer Releases

SweetWater Launches New IPA Variety 12-Pack, Introduces New H.A.Z.Y Double IPA and Brings Back its Popular Mosaic IPA

ATLANTA, Sept. 28, 2022 (GLOBE NEWSWIRE) —  SweetWater Brewing Company, LLC (“SweetWater”), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), announces its fall craft-beer lineup, which includes its new H.A.Z.Y. Double IPA and the return of its popular Mosaic Single Hop Hazy IPA. Starting this October, SweetWater’s fall beers will be available in select markets across the U.S.

Doubling down on its popular H.A.Z.Y. IPA, the new H.A.Z.Y. Double IPA (8.5% alcohol by volume (ABV)) is a juicy, tropical, double dry-hopped American imperial IPA that offers easy drinking at an elevated ABV. Its Strata, El Dorado, and Sultana hops lead with mango, passionfruit, pineapple, and pine notes, while flaked oats create a super smooth body that mellows the bitterness. H.A.Z.Y. Double IPA will be available in single 19.2-oz cans and 12-oz cans in SweetWater’s fall IPA variety pack.

“Our H.A.Z.Y. IPA has been so popular, it just made sense to brew a bigger version of it. We loaded it with hops, dialed up the ABV, and put it in our 19.2-oz stovepipe cans. It’s everything a hazy should be: juicy, smooth, and easy-drinking,” says Anna Krakovski, Director of Marketing at SweetWater.

To round out its 25^th anniversary, SweetWater is also bringing back an old favorite, the Mosaic Single Hop Hazy IPA (6.2% ABV). The Mosaic hops play the feature role in the bittering, aroma, and dry-hop additions of this golden, hazy brew, leaving complex citrus, herbal, and stone fruit notes with a clean, crisp finish. SweetWater also returns its stackable fish cans for Mosaic’s packaging. The limited-edition cans, which feature artwork that can be stacked to create an image of a trout, will be part of SweetWater’s Stack-A-Fish campaign with the Georgia Department of Natural Resources to stock streams and promote trout habitat conservation. SweetWater will announce full details about this partnership this fall. Mosaic will be available in 12-oz cans in six-packs or in SweetWater’s fall IPA variety pack.

In addition to the H.A.Z.Y. Double IPA and Mosaic IPA, SweetWater’s IPA variety 12-pack will also feature two year-round staples, H.A.Z.Y. IPA (6.2 % ABV) and SweetWater IPA (6.3% ABV). A straight-up juice bomb, the H.A.Z.Y. IPA’s double dry hop combo of Mosaic, Citra, El Dorado, and Azacca deliver a blast of mango, stone fruit, lime, and pine aromas. The SweetWater IPA is a classic, heady brew that lays down hints of grapefruit and pine with a clean and bright finish.

“Fall is one of our favorite times to get outside and share beers with friends. The H.A.Z.Y. IPA, Mosaic, and SweetWater IPA are all easy drinkers brewed for a day on the water, tailgating, or a post-ride happy hour at the trailhead,” says Krakovski. “Releasing a new beer as part of our growing hazy collection, while also bringing back a classic SweetWater brew will help us continue our work supporting clean water and conservation, making this season’s brews extra special.”

SweetWater’s fall line-up of craft beers will be available in select markets across the U.S., including Georgia, Florida, South Carolina, Pennsylvania, Maryland, West Virginia, and Virginia beginning October 3.

About SweetWater Brewing Company

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!”. As the 10th largest craft brewery in the U.S., SweetWater beverages are crafted at two locations, the flagship SweetWater brewery and taphouse at 195 Ottley Drive in the heart of Atlanta, and a second location now open in Fort Collins, Colorado at 1020 E Lincoln Ave.

SweetWater’s award-winning lineup of craft beers and beverages includes 420 Extra Pale Ale, H.A.Z.Y. IPA, 420 Imperial I.P.A., H.A.Z.Y. 710 Pale Ale, G13 IPA, High Light Lo-Cal Easy IPA, Goin’ Coastal IPA, Broken Coast Lager, SweetWater Oasis Premium Hard Seltzer, Golden Isles Hard Iced Tea, and SweetWater RIFF ready to drink cocktails.

SweetWater is passionate about protecting natural resources and habitats and is recognized for its contributions to environmental initiatives throughout its distribution footprint. Supporting the conservation of some of the nation’s most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews.

For more information about SweetWater Brewing Company and where to find SweetWater craft beverages, please visit www.sweetwaterbrew.com

Follow SweetWater on Twitter/Instagram @sweetwaterbrew, and become a fan at facebook.com/sweetwaterbrew

SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray on all social platforms.

Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the expansion of product distribution, including across California. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

SweetWater Brewing Company Media:

Chris Hong, christopher.hong@rygr.us, (970) 924 – 0704 ext. 2103,

Tilray Brands Media: Berrin Noorata, news@tilray.com

Tilray Brands Investors: Raphael Gross, (203) 682-8253, Raphael.Gross@icrinc.com

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