Green Flash Launches New Beers Across the U.S. and Unveils Refreshed Branding
Year-Round Brews Bolster WEST COAST IPA® Lineup
Green Flash Brewing Company’s Year-Round Brews
SAN DIEGO, Oct. 13, 2022 (GLOBE NEWSWIRE) — Green Flash Brewing Company (“Green Flash”) celebrates 20 years of brewing world-class beers and announces the release of its new WEST COAST IPA® lineup, which includes the iconic WEST COAST IPA® beer and two all-new beers, Imperial West Coast IPA and Hazy West Coast IPA. This year-round lineup is available now in 12-ounce cans, nationally.
Green Flash’s new lineup of core beers celebrates its WEST COAST IPA® roots, which helped define West Coast-style IPAs and put the San Diego-founded brand on the map.
The brand’s iconic West Coast IPA® beer (7% alcohol by volume (ABV)) is brewed with six different hops featuring complex layers of pine, floral, and ripe citrus tropical aromas.
The new Green Flash IPA lineup includes:
Imperial West Coast IPA (8.9 % ABV), an amplified version of the classic WEST COAST IPA® beer, featuring an epic wave of hops, delivering grapefruit zest bitterness supported by notes of dark caramel and finishing easy with floral and dry woodsy hop notes. Imperial West Coast IPA is also available in 19.2-ounce cans nationally.
Hazy West Coast IPA (6.5% ABV), brewed with Citra, Motueka, and El Dorado hops, delivers a wave of tropical flavors and aromas of pineapple, stone fruit, and lime with a bright, hazy appearance.
“These new beers are a celebration of the beloved West Coast-style IPAs, and our new packaging and branding reinforces our roots in San Diego, a special community that has consistently contributed to the prominent craft beer lifestyle. Green Flash is one of the original San Diego craft beers, and we’ll always have a deep connection to the people, coastline, and surrounding waters,” says Green Flash Creative and Brand Director, Aaron Grossman. “With our refreshed branding, we’re beyond excited to launch across the country and share the love of our WEST COAST IPA® craft beers.”
The addition of two new, year-round beers comes at an exciting time for Green Flash, as the brand is expanding its distribution across California and in new states, including Arizona, Colorado, Georgia, Minnesota, Ohio, Pennsylvania, Virginia, Wisconsin, and Minnesota, with plans to expand into nine additional eastern states in early 2023, including Alabama, Connecticut, the District of Columbia, Indiana, Maryland, Michigan, North Carolina, South Carolina, and Tennessee. Green Flash remains focused on bringing its specialty craft ales to new communities from coast to coast. Starting in December, all three beers will be available in Green Flash’s new WEST COAST IPA® Variety 24-pack at select wholesalers.
Green Flash’s new branding is designed to reconnect the brand with its proud roots. The packaging prominently features custom artwork by Matthew Jay Fleming, whose illustrations depict the vibrant San Diego coastline and capture the brilliance of the West Coast’s Green Flash, which is the optical phenomenon that occasionally occurs as the sun sets into the ocean below the horizon.
About Green Flash Brewing Company
Part legend, part luck, the elusive green flash is a San Diego sensation. But to us, it’s more than a burst of brilliant green light as the sun sets into the sea — it’s a magical moment that signals the end of an extraordinary day and the start of an epic night. Green Flash pioneered a new style of beer with its iconic WEST COAST IPA® craft beer. Today, its talented brewing team is keeping Green Flash at the forefront of craft beer by innovating specialty ales that are uniquely Green Flash and introducing them to new beer enthusiasts around the country.
Green Flash Brewing Company is a lifestyle craft beer brand and a part of the SweetWater Brewing Company’s family of brands.
Visit greenflashbrew.com and follow @greenflashbeer on all social platforms.
About SweetWater Brewing Company
SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!”. As the 10th largest craft brewery in the U.S., SweetWater beverages are crafted at two locations, the flagship SweetWater brewery and taphouse at 195 Ottley Drive in the heart of Atlanta, and a second location now open in Fort Collins, Colorado at 1020 E Lincoln Ave.
For more information about SweetWater Brewing and where to find SweetWater craft beverages, please visit www.sweetwaterbrew.com
Follow SweetWater on Twitter/Instagram @sweetwaterbrew, and become a fan at facebook.com/sweetwaterbrew
SweetWater Brewery is a subsidiary of Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.
For more information on Tilray Brands, visit www.Tilray.com and follow @Tilray on all social platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the expansion of product distribution. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924-0704 ext. 2103
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/af095e4d-b74e-4131-83eb-7c638b11a8d3
