Small Healthcare Businesses in the Ever-Evolving Healthcare Landscape are Overcoming Challenges and Seizing Opportunities
PITTSFORD, NY / ACCESSWIRE / January 9, 2024 / In today’s ever-evolving healthcare landscape, small healthcare-related businesses face a myriad of challenges, including dwindling reimbursements, intensifying competition, and mounting regulatory demands.
According to AARP, the majority of Americans can anticipate needing assistance as they age, with over half of those turning 65 today projected to require significant long-term health services, as highlighted in a 2022 U.S. Department of Health and Human Services brief.
Recognizing this growing need, Happier at Home stands out from traditional home care agencies through its unique business model that allows small healthcare businesses to tap into the burgeoning demand for home care services. Rather than succumbing to the pressures imposed by insurance companies and the risk of business closure, these enterprises can expand their offerings and cater to their existing patient base.
Happier at Home’s mission is clear: to provide top-quality home care to the aging and disabled through trusted healthcare providers within their local communities. By forging partnerships with healthcare-related businesses such as independent pharmacies, doctors’ offices, chiropractors, and independent living facilities, Happier at Home establishes a comprehensive care network that enables seniors to remain at home and independent for longer periods.
Founded by Debbie Marcello, who understands the crucial role that home care plays in the lives of aging and disabled individuals, Happier at Home recognizes the financial potential for small healthcare businesses in fulfilling this critical gap within their communities, as national trends indicate an escalating requirement for home care services.
According to Home Healthcare News, there are a number of key issues that home-based care providers need to navigate like legal and regulatory hurdles. In addition, there are Increased government investigations and there are public health emergency reversals on waivers and flexibilities.
Another issue with home health care is fragmented coordination. Coordinating care across different healthcare providers, including hospitals, primary care physicians, specialists, and home health agencies, can be challenging. Communication gaps and fragmented care can result in poor care transitions, mismanagement of medications, and a lack of continuity in the patient’s overall healthcare experience.
Beyond conventional home care services, places like Happier at Home go the extra mile by offering care advocacy and medication management solutions, adopting a holistic approach to meet the needs of aging and disabled individuals. By incorporating these services within the Happier at Home franchise, small healthcare businesses can secure a cash-based revenue stream and regain control over pricing and service quality, free from the constraints imposed by insurance companies.
The challenges faced by small healthcare businesses in today’s healthcare landscape are significant. However, the growing need for home healthcare services presents an opportunity for these businesses to adapt and thrive.
ABOUT HAPPIER AT HOME
Happier at Home is a home health care franchise established in 2007. Debbie Marcello is the CEO and founder of Happier at Home. With a strong presence in the industry, Debbie has made regular appearances on Rochester, NY’s WHAM and Fox News channels, sharing her expertise and insights on home health care. In recognition of her outstanding achievements, she was honored as the “Up and Coming Businesswoman of the Year” in 2016 by the New York State Leading Age Home and Community Services Cabinet. Additionally, she emerged as the winner of the prestigious Business Competition at the University of Rochester’s Simon Graduate School of Business. Debbie’s passion for promoting quality care extends beyond her role as CEO, as she also serves as the host of the podcast “Happier at Home, PRN.” For more information, visit Happier at Home. For additional information, visit Happier at Home on Facebook, Instagram, or LinkedIn.
CONTACT:
Debbie Marcello
info@Happierathome.com
585-737-8506
SOURCE: Happier at Home
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