Analyst Report Ranks Northern Light a “Leader” and a “Customer Favorite” Among Market and Competitive Intelligence Platform Providers

BOSTON, Dec. 18, 2024 /PRNewswire/ — Northern Light (www.northernlight.com) announced today that Forrester, one of the world’s foremost research and advisory firms, has named Northern Light a “Leader” among providers of market and competitive intelligence (M&CI) platforms. The rating appears in The Forrester Wave^™: Market and Competitive Intelligence Platforms, Q4 2024, published Dec. 13, 2024.

In addition, among the 11 vendors included in this Forrester Wave, Northern Light was rated a “Customer Favorite”, a recently added designation by Forrester based on its interviews with real-world users of evaluated M&CI platforms. The Forrester report states,”[Northern Light’s] customers note the breadth of information sources and rave about the level of personalized support from customer success teams to the CEO. One customer mentioned, ‘The whole company is invested in our success.'”

The Forrester evaluation said, “Northern Light’s innovation has emphasized reliability, scalability, and flexibility. With strong newsletter and dashboard capabilities and no per-user fees, user adoption is one of the highest among vendors…” It also notes, “[SinglePoint’s] ease of use in creating newsletters and dashboards as well as connectivity with Slack and other systems make it simple to disseminate insights to hundreds or thousands of end users.”

SinglePoint offers myriad ways to find and share M&CI enterprise-wide

Northern Light’s customers include many of the world’s largest pharmaceutical, information technology, financial services, consumer products, manufacturing, and healthcare companies. Northern Light clients are research-driven organizations that place a premium on ensuring enterprise-wide access to the market and competitive intelligence information upon which successful strategy, R&D, product management, marketing and sales depends.

Northern Light’s M&CI platform, called SinglePoint^™, is an enterprise-scale knowledge management system optimized specifically for aggregating and mining insights from market research and competitive intelligence content from all sources relevant to a large organization, whether it originates from within or outside the company. Enterprise-scale implementations require automated means to aggregate, curate, and distribute content and insights and to provide self-service access, all of which SinglePoint delivers. 

Users of SinglePoint can search asking GenAI questions, using search terms, browsing a strategic or personal dashboard with search results displayed from expert searches, navigating concepts based on taxonomies, using the machine-learning-based “More Like This” feature, or using selection boxes on advanced search forms. In addition, SinglePoint features a robust insight distribution ecosystem to ensure relevant research is shared with everyone who may be interested, and the right information reaches each decision-maker at the right time. 

A complimentary copy of The Forrester Wave^™: Market and Competitive Intelligence Platforms, Q4 2024 is available here.

About Northern Light

Northern Light has been providing knowledge management platforms for competitive intelligence and market research insights to global enterprises since 1996. Northern Light’s current clients include Fortune 1000 leaders across multiple industries including information technology, pharmaceuticals, telecommunications, and financial services. Northern Light has over 200,000 users of its strategic research portals worldwide. Headquartered in Boston, Massachusetts, Northern Light has repeatedly been recognized by industry analysts and journalists as one of the companies empowering intelligent knowledge management.

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SOURCE Northern Light