New Report Details Home Health Care Industry Outlook for 2025

Survey findings capture the sentiment of home-based care professionals for the year ahead.

CLEVELAND, Jan. 29, 2025 /PRNewswire/ — Home Health Care News, a WTWH Media publication, is pleased to announce the results of its annual outlook survey on the state of the home-based care markets.

Conducted in collaboration with home-based care EHR leader Homecare Homebase, the survey compiles the views of more than 100 industry professionals to uncover the key factors defining the home-based care landscape in 2025. Responses come from a range of provider representatives, including owners, operators, C-suite executives, managers and staff.

In summary, respondents indicated:

• Staffing is still the greatest challenge in home-based care, but staffing concerns have dropped by 4% since the previous year’s survey
• Organic growth is a top priority in 2025, with 65% of respondents citing the growth of existing locations as their tactic of choice in the year ahead
• Referral growth targets are shifting, with 24% of respondents indicating hospital systems are a top referral growth target in 2025
• Operational process improvement is the most cited business factor driving tech investment in today’s marketplace

“While the operating environment for home-based care providers continues to be a challenge, we are seeing a shift in staffing sentiment in the results of this year’s Home-Based Care Outlook 2025 survey. These findings can help today’s agencies take a more comprehensive approach to the shifting market dynamics in 2025,” said Bob Holly, managing editor of Home Health Care News.

“The Home-Based Care Outlook 2025 survey results show that our industry is at a technological crossroads, ready to embrace innovation to improve both care quality and operational effectiveness. As technology continues to evolve, home-based care is poised for growth,” said Luke Rutledge, president of Homecare Homebase.

The full survey results are available here.

About WTWH Media and Home Health Care News
WTWH Media is an award-winning, digital-first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences of executives and practitioners. The company serves three core industry verticals including Engineering, Healthcare and Life Sciences, and Foodservice, Retail, and Hospitality. Home Health Care News is the leading source of news and information covering the home-based care industry. For more information on WTWH Media, please visit wtwhmedia.com.

About Homecare Homebase, LLC
Founded by industry veterans in 1999, Homecare Homebase (HCHB) is a Dallas-based software leader empowering exceptional home-based care through hosted, cloud-based technology solutions and administrative services. HCHB’s customized mobile solutions enable real-time, wireless data exchange and communication between field clinicians, physicians and office staff for better care, more accurate reporting and improved revenue cycle management. HCHB’s products and services streamline operations, simplify compliance and boost clinical and financial outcomes for home-based care agencies. Each year, over 300,000 HCHB users serve approximately one million patients daily, resulting in over 121 million annual visits. Homecare Homebase is a Hearst Health company. For more information, visit hchb.com or call us toll-free at 1- 866-535-HCHB (4242).

About Hearst Health 
The mission of Hearst Health is to guide healthcare organizations by delivering essential intelligence and software that improve the quality, safety and efficiency of care. Hearst Health has been innovating with care for more than 40 years, with a commitment to making a lasting positive impact on health. The Hearst Health companies — FDB, Homecare Homebase, MCG, MHK, QGenda and Zynx Health — elevate care.

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SOURCE WTWH Media