Data360 Expands Fingerprint Solution to Enable Daily Intent Identification for Healthcare Marketers Seeking Optimal Behavioral Targeting

WILMINGTON, Del., Feb. 18, 2025 /PRNewswire/ — Data360, Inc. has expanded its Fingerprint solution to identify audience intent daily. Fingerprint is Data360’s proprietary technology that identifies intent, which is then mapped to Data360’s Identity Graph to deeply enrich HCP and Patient profiles.

Previously restricted to weekly and monthly identification, the now daily identification of online behavior, including intent, is in response to client demand for ideal data to fuel healthcare marketing trigger campaigns that engage HCPs and Patients. Furthermore, Data360 (identity) and Fingerprint (intent) successfully fuel precise audience targeting, provide valuable behavior insights, and elevate marketing programs for optimal brand engagement.

Data360’s identity-first, intent-fueled data has generated a lift of 7-10 times more opted-in individuals for clients’ HCP and Patient programs. Plus, when Data360 intent data is used for programmatic advertising, clients experience triple-digit increases in engagement rates compared to other data sources.

“Intent reflects the resources and information physicians, HCPs, patients, and caregivers are seeking online now,” says James J. Miller, President & CEO, Data360, Inc. “Capturing audiences at intent is the most valuable, timely, and competitive intelligence for improving marketing program outcomes. We continually improve our Fingerprint solution to exhaustively and compliantly leverage intelligence about audience online behavior. It is how we ensure that our 100% first-party datasets remain unrivaled in the industry.”

Healthcare marketers rely on Data360 Fingerprint to enhance audience targeting with real-time, competitive information, and know where individuals may be in their diagnostic, treatment, and decision-making journey. Popular programs among Data360 clients include Programmatic Advertising, Social Media Campaigns, Email Communications, Real-Time Omnichannel Triggers, Direct Channels, HCP Insights, Patient Recruitment, and more.

About Data360

Committed to turning data into intelligence, Data360, Inc. serves a mission to be the go-to trusted data partner leading the industry with Identity-First and Intent-Fueled Solutions for Healthcare Marketers. The company’s solutions and services allow marketers to gain broader and better access to physicians, HCPs, patients, and caregivers. Data360 delivers unequaled first-party data, proprietary technology extracting audience intent and behavior, and a focus on cost-effective and compliant ways to activate and engage healthcare audiences. Data360’s Fingerprint solution is proprietary technology that identifies intent and maps it to digital identity to enrich HCP and Patient profiles. Explore more at https://www.data360online.com/.

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SOURCE Data360 Inc.