Machinify Unveils New Brand Identity Reflecting the Company’s Focus on the Future of Healthcare Intelligence and Payment Integrity

Four industry leaders unite under new brand following the close of Machinify acquisition

DALLAS and PALO ALTO, Calif., Feb. 20, 2025 /PRNewswire/ — Machinify, Inc., a leading healthcare intelligence company with expertise across the payment continuum, today unveiled its new brand identity, reflecting the company’s focus on the future of healthcare intelligence and payment integrity (PI). The announcement coincides with the close of New Mountain Capital, LLC’s (“New Mountain”) acquisition of Machinify. Previously, New Mountain combined The Rawlings Group (“Rawlings”), Apixio’s Payment Integrity business (“Apixio PI”), and VARIS to create one entity; and now, these four industry leaders together are well-positioned to deliver powerfully simple, comprehensive, and clear solutions to revolutionize healthcare payments.

“As healthcare organizations look to remove friction and deliver the highest quality of care, Machinify is reimagining the payment process,” said David Pierre, CEO of Machinify. “Now that we have officially brought together four leading companies under one vibrant new brand, we are investing our unrivaled expertise, AI-powered technology, and relentless focus toward streamlining healthcare payments. By making the process simpler, smarter, and transparent, we will improve the experience and drive down costs for everyone.”

The combined company’s new brand highlights Machinify’s intent to transform healthcare payments and build a foundation for healthcare administration that benefits all stakeholders.
These values are highlighted in its new purpose statement, which states: as a leading healthcare intelligence company, Machinify is constantly reimagining what’s possible in the industry—creating disruptively simple, powerfully clear ways to maximize clients’ financial outcomes—and drive down healthcare costs for everyone.

Matt Holt, Managing Director and President, Private Equity, at New Mountain Capital said, “Under a unified brand, Machinify will serve as a catalyst for change and efficiency within the healthcare payment system. New Mountain continues to push for streamlined, transparent solutions, and bringing these four companies together reflects that.”

Machinify and its legacy sub-brands bring together 2,000+ employees—including teams of highly accomplished developers, data scientists, and clinical, coding, and legal experts—all of whom serve more than 60 health plans, including 13 of the top 20 payers. For more information about Machinify, watch our brand video here, or visit our website www.machinify.com. 

About Machinify
Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs. For more information about Machinify and its partners, visit www.machinify.com.

About New Mountain Capital

New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than excessive risk, as it pursues long-term capital appreciation. The firm currently manages private equity, strategic equity, credit, and net lease real estate funds with over $55 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies. For more information, visit: www.newmountaincapital.com.

Media Contact:
120/80 MKTG for Machinify
machinify@12080group.com 

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SOURCE Machinify