Data360 Enhances Its Identity Graph to Allow Deeper Mapping for Healthcare Marketing Success

WILMINGTON, Del., Feb. 25, 2025 /PRNewswire/ — Data360, Inc. has expanded the data available in its Identity Graph to allow deeper identity mapping, which is essential for healthcare marketers seeking to effectively identify, target, and engage audiences while satisfying compliance requirements.

Now enriched with digital identity (MAIDs, phone number, IP, etc.), Data360’s audience data is more valuable than ever before. Not only does Data360 offer the industry’s only 100% first-party, deterministic database to fuel programs designed for Physicians, HCPs, Nurses, Patients, Consumers, and B2B audiences, but it’s also the only database with IP mapped to NPI number, which is a significant competitive advantage for healthcare advertisers.

Advantages of Data360’s Identity Graph:

• Unsurpassed depth and quality of data; Digital & Offline Identity Graphs of U.S. Population
• Higher match rates generated; A unique combination of different identity graphs mitigates misidentifications, and enables higher engagement rates
• All data is encrypted and hashed for easy integration. Digital IDs (IP address, email, MAIDs, device IDs) are mapped back to postal and other identity graph elements

Coverage and quality of Data360’s Data Universe:

• 11MM+ HCPs (including 7.7MM+ with NPI, 1.6MM+ doctors by specialty, and 5.4MM+ Nurses); 100% opted-in business and personal emails, plus mobile & social IDs
• 190MM+ Patients, across 130+ therapeutic areas with 100% self-reported emails
• Unique digital IDs are mapped to industry DSPs and activation channels

James J. Miller, President & CEO, Data360, Inc., says: “Data360 puts identity at the forefront of every solution, in order to offer our clients the ability to recruit and nurture audiences in ways no one else can – meeting every compliant requirement for identification, targeting, and communications.”

About Data360

Committed to turning data into intelligence, Data360, Inc. serves a mission to be the go-to trusted data partner leading the industry with Identity-First and Intent-Fueled Solutions for Healthcare Marketers. The company’s solutions and services allow marketers to gain broader and better access to physicians, HCPs, patients, and caregivers. Data360 delivers unequaled first-party data, proprietary technology extracting audience intent and behavior, and a focus on cost-effective and compliant ways to activate and engage healthcare audiences. Data360’s Fingerprint solution is proprietary technology that identifies intent and maps it to digital identity to enrich HCP and Patient profiles. Explore more at https://www.data360online.com/.

SOURCE Data360 Inc.