Activated Insights Expands Leadership Team to Drive Next Phase of Growth

REXBURG, Idaho, Feb. 27, 2025 /PRNewswire/ — Activated Insights, the leading provider of mission critical applications for long-term and post-acute care announced the appointment of two seasoned executives to its leadership team: John Carter as Chief Technology Officer (CTO) and Nate Anastasoff as Chief Financial Officer (CFO). These strategic hires mark the completion of the company’s executive leadership team, reinforcing its commitment to innovation, operational excellence, and accelerated growth.

John Carter brings decades of experience in leading technology and product development for scalable B2B SaaS applications. As Founder and CEO of two nationwide RCM platforms—Healthcare Administration Technologies (now part of PNC Healthcare) and G4 Health Systems (now part of Inovalon)—he’s driven the design, development, and operation of large-scale businesses processing billions of transactions annually. He has also contributed his expertise to key industry organizations like the Data Interchange Standards Association and the Workgroup for Electronic Data Interchange. As CTO, he will lead Activated Insights’ technology strategy, enhancing platform capabilities to deliver even greater value to customers.

Nate Anastasoff joins as CFO, bringing nearly 20 years of proven financial leadership experience across public and private equity-backed software and technology companies. He most recently served as CFO at iCIMS, a leading talent acquisition software platform, where he played a key role in driving financial strategy and accelerating growth. His expertise in scaling high-growth companies, driving strategic acquisitions, expanding into new geographies, and optimizing financial operations will be instrumental as Activated Insights continues its expansion. Nate will focus on enhancing financial strategies, operational excellence, and scalability to align business objectives with the company’s mission to partner with long-term and post-acute providers in delivering exceptional experiences for their employees and those they serve.

“With the addition of John and Nate, we have assembled a world-class leadership team that is equipped to drive our next phase of growth” said Bud Meadows, Chief Executive Officer of Activated Insights. “Their combined expertise in technology, product development, and financial strategy will be critical as we continue to scale our solutions and strengthen our impact in the market.”

For more information, visit activatedinsights.com.

About Activated Insights
Activated Insights empowers long-term and post-acute care providers to optimize every interaction with employees and the individuals they serve through data-driven training, recruitment, retention, and experience management solutions. By equipping organizations with comprehensive tools to enhance care quality and improve employee engagement, Activated Insights helps providers to reduce turnover, increase satisfaction, and achieve operational excellence.

Media Contact
John Porricolo
john.porricolo@activatedinsights.com
813.548.6454

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SOURCE Activated Insights