PACIFY LAUNCHES NEW, BEST-IN-CLASS MATERNAL HEALTH PLATFORM

Centered on personalizing the patient experience for expecting and new parents, Pacify is revolutionizing virtual care to drive better outcomes

ARLINGTON, Va., March 4, 2025 /PRNewswire/ — Pacify, the industry-leading provider of doula-led maternity care solutions, announced today the availability of its new platform. The new care journey and integrated customer engagement solution places Pacify members at the center of their pregnancy and postpartum journey allowing them to personalize their birthing experience. Pacify’s platform offers enhanced doula matching, connecting patients directly with their doulas, and care coordination support, including IBCLC certified lactation consultants. The platform further supports Pacify’s mission to streamline care and address common health barriers, giving members, and their doula-led care team, the tools they need to achieve better outcomes.

“Pacify is committed to providing a best-in-class experience to our members, and those that serve them. We’re continuously evolving to address the needs of the full ecosystem of maternal care; our members, doulas and their providers,” said Jennifer Sargent, CEO of Pacify.

“We’re excited to launch this new maternal health platform, because our new onboarding experience elevates our ability to match members with the doulas that best fit their individualized needs. Our new platform creates greater peace of mind for expecting and new parents, and gives doulas and lactation experts the tools they need to better serve them on a more personal level. Our enhanced platform optimizes the doula experience, addressing common pain points that often lead to doula burnout; by alleviating burdens from doulas, our members receive more attentive, personalized care. Birthing is an intimate experience and we’re proud to be harnessing the power of technology to build more meaningful doula-member relationships to drive better outcomes.”

Pacify has served more than 100,000 members and continues to expand nationally. Providing essential support throughout the pregnancy journey and beyond, Pacify combines innovative technology with personalized, accessible care. The maternal health company delivers education and support that measurably improves pregnancy and fetal health outcomes. Expectant and new parents can access expert birth planning guidance, prenatal and postpartum support with certified doulas as well as 24/7 on-demand infant feeding support with International Board Certified Lactation Consultants. With same-day availability, average response times of 3 minutes, and multi-lingual support, Pacify’s platform remains the highest rated in the industry. While Pacify’s certified doulas are available virtually nationwide, in-person support is available in key markets and continues to be a high priority as proven by the company’s doula scholarship programs, which aim to fill unmet needs and address inequities for doula care across the country.

Pacify partnered with creative and digital transformation agency Code and Theory to build its new maternal health platform. Code and Theory has a legacy of developing exceptional customer experiences and understanding the complexities of changing consumer behaviors.

The current maternal healthcare system has well-known gaps in care coordination. Pacify’s human-centered approach ensures that each patient receives the right support at the right time, whether through virtual consultations, an education library, care coordination, or ongoing care management. With the new platform, patients can schedule appointments, chat, or make audio calls. Patients can expect a quick response time when communicating with a provider or making a scheduling request.

If you are interested in learning more about Pacify as either a patient or a provider, visit: https://www.pacify.com/ 

Availability
Pacify’s new app is available for both Android and iPhone users who are Pacify patients.

About Pacify
Pacify is a leading provider of maternity care solutions, partnering with public health agencies, health plans, and Medicaid MCOs. With over 10 years of experience in delivering maternity management support, Pacify offers comprehensive support and guidance to expectant and new mothers through our digital platform and team of experienced healthcare professionals. With a core focus on empowering parents and promoting healthier outcomes, Pacify is dedicated to setting the standard for maternity care.

Media Contact:
Harlan Smith
VP of Marketing
harlan.smith@pacify.io

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SOURCE Pacify