Unlock Health Expands Strategic Communications Practice

The practice expands Unlock Health’s scope beyond existing payor-provider communications clients to include a wider range of issues that affect healthcare provider reputations.

NASHVILLE, Tenn., March 4, 2025 /PRNewswire/ — Unlock Health, a full-service healthcare agency that makes great work easier through a combination of art and science, has expanded its capabilities to include a broader Strategic Communications practice. Backed by a full suite of in-house capabilities, the Strategic Communications practice is designed to help healthcare providers manage a wider range of critical business issues and communicate in a timely fashion during crisis situations in the highly regulated and fast-moving healthcare industry.

Unlock Health’s core capabilities allow the Strategic Communications team to use research and insights, deep analytics, public relations, and digital engagement to help our healthcare clients communicate their most timely, critical and pressing business issues. Some of the top issues clients come to Unlock Health for include:

• Mergers & acquisitions
• Leadership changes
• Union issues
• Financial issues
• Board challenges
• Litigation support
• Managed care negotiations and terminations
• And more

“The healthcare industry is always facing a lot of uncertainty and turbulence, and right now the level of pressure is at an all-time high,” said Brandon Edwards, CEO of Unlock Health. “Healthcare leaders need to be able to communicate with confidence. Whether our clients are facing a crisis, managing change, or working to amplify their voice, our Strategic Communications practice will quickly and efficiently map the right strategy and tactics to reach all internal and external audiences.”

Leading the practice is Shannon Moylan, a veteran healthcare communications strategist with more than 20 years of experience providing executive counsel, planning, and issues preparedness/crisis management. She joins Unlock Health after holding leadership roles at FleishmanHillard, Edelman, and GCI Health, serving a variety of hospitals and other healthcare providers. She also has wide-reaching healthcare industry experience in the medical device, technology and pharmaceutical space. 

“Our team thrives on guiding our clients through high-stakes moments with creativity fueled by data, insights and deep expertise in the business of healthcare,” said Moylan. “The launch of the Strategic Communications practice at Unlock Health allows us to help more healthcare providers confidently achieve communications and business goals.”

To learn more about Unlock Health’s Strategic Communications practice, visit UnlockHealth.com. If you’re facing a managed care issue, or need help navigating a managed care issue specifically, please visit UnlockManagedCare.com.

About Unlock Health
For today’s healthcare marketers, the job is made even harder because achieving your goals has required a roster of agencies – the strategic agency, the creative agency, the tech agency. And yet there’s always been the missing partner – the agency who understands healthcare so deeply that it makes great work easier. Unlock Health is a new kind of full-service agency that makes great work easier through a combination of art and science –creativity fueled by data, insights, and deep expertise in the business of healthcare.

Headquartered in Nashville, Tennessee, Unlock Health stands as the largest marketing and advertising agency exclusively focused on U.S. healthcare providers and health services, boasting a team of 328 professionals. Visit unlockhealth.com and unlockmanagedcare.com to learn more about our industry-leading services and how we’re shaping the future of healthcare marketing and managed care.

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SOURCE Unlock Health