Amit Patel Joins MyFitnessPal as Chief Revenue Officer, Advertising
Industry veteran brings over 25 years of experience in business strategy, digital media, and advertising to the leading global nutrition and tracking app
NEW YORK, March 5, 2025 /PRNewswire/ — MyFitnessPal, the no. 1 global nutrition and food tracking app, today announced that it has appointed Amit Patel as Chief Revenue Officer, Advertising. In this role, Amit will lead revenue strategy, drive business expansion, and identify new growth opportunities to strengthen MyFitnessPal’s position as the leading platform for nutrition tracking.
“Joining MyFitnessPal at this pivotal moment is both exciting and deeply meaningful to me,” said Patel. “As a longtime MyFitnessPal user, I’ve personally seen how the platform empowers individuals to achieve their health goals. I’m eager to collaborate with the team and unlock new opportunities that not only elevate the experience for our members, but also drive sustained growth for the brand.”
Patel most recently served as General Manager of Strategic Initiatives for Uber’s advertising division, where he played a key role in scaling both the company’s Grocery & Retail onsite and offsite ads business. As Senior Vice President of Strategic Partnerships and Monetization at Drizly, an Uber company, he built and oversaw its retail media network Drizly Ads and its corporate partnership division Drizly for Business. He has also held leadership roles at NBCUniversal Peacock, Amazon, AT&T and DIRECTV, focusing on revenue strategy, digital innovation, and business development. With more than 25 years of experience leading high-performing teams and shaping business strategy at top technology companies, Patel brings deep expertise in driving sustainable growth and long-term success.
“Amit brings a wealth of experience and a proven ability to drive innovation and growth across industries,” said Mike Fisher, Chief Executive Officer of MyFitnessPal. “His leadership will be pivotal as we continue to enhance MyFitnessPal’s offerings, identify new channels for revenue growth and partner with brands that will empower our members to make meaningful progress on their health journeys.”
For more information on MyFitnessPal, visit www.myfitnesspal.com or download via App Store and Google Play.
About MyFitnessPal
MyFitnessPal is the #1 global nutrition and food tracking app founded in 2005 with a mission to help people around the world reach their health goals through better food choices by providing knowledge, motivation, and a sense of progress. Supporting nearly 1 million people in reaching their nutrition and fitness goals every year, and with a community of over 270 million users in 120 countries, MyFitnessPal offers members one of the world’s most comprehensive nutrition and food tracking platforms, allowing them to track their food, record exercise activity, and log their weight. With one of the largest food databases in the world comprising over 20.5 million foods, access to over 2,000 recipes, more than 40 workout routines, and over 40 connected fitness partners, MyFitnessPal provides members with the tools for positive healthy change.
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SOURCE MyFitnessPal
