Ready® Recognized on Bain & Company’s 2025 Insurgent Brands List

Bain’s list identifies the fast-moving consumer goods companies reshaping their categories

PITTSBURGH, March 6, 2025 /PRNewswire/ — Ready^®, a functional snack and beverage company, has been named to Bain & Company’s 2025 Insurgent Brands list, which identifies companies redefining growth in the fast-moving consumer goods (FMCG) sector. Ready^® is one of 120 brands to make this year’s list.

“We’re honored to be recognized by Bain & Company on their 2025 Insurgent Brands List,” said    Pat Cavanaugh, Founder and CEO of Ready^®. “It’s a testament to the continued strength of our   protein-fortified snacks and beverages that are resonating with Millennial and Gen-Z consumers. We’re excited for the future and the opportunity to continue driving category growth with our full pipeline of innovation empowering the lives of active consumers far and wide.”

Bain & Company defines insurgent brands as those that generate more than $25 million of annual revenue in tracked channels, have grown more than 10 times their category’s average growth rate over the past five years, and maintained positive growth over the past two years while remaining independent or having been acquired by a large consumer packaged goods company only within the past two years.

“Bain’s insurgent brands list offers valuable insight into where innovative, disruptive growth is taking place within the consumer packaged goods sector,” said Charlotte Apps, executive vice president of Bain’s Consumer Products practice. “While the broader sector continues to grapple with stagnating volumes, limited pricing power, and consumer headwinds, these insurgent brands are unlocking incremental growth by addressing unmet consumer needs in new, authentic, and often founder-led ways. These brands provide a roadmap for sustainable growth in this evolving marketplace, and they showcase the power of compelling consumer-centric value propositions, strong brand engagement, and superior velocity on the shelf. Looking ahead, we anticipate these insurgents will continue to capture an increasing share of category growth and play a meaningful role in shaping the future of the industry.”

Over the years, Ready^® has become a prominent player in the functional food category, setting new standards for product innovation and customer connection. Its products have resonated with both athletes and health-conscious individuals alike, thanks to the brand’s emphasis on great tasting, functional and on-the-go solutions.

For more information about Ready^® and its growth vision, visit TeamReady.com.

About Ready^®
Ready^® is a science-based, functional snack and beverage company founded by former University of Pittsburgh Basketball Team Captain, Pat Cavanaugh.

The company’s All-Natural Product Portfolio includes Protein and Snack Bars, Plant Based Functional Snacks, and a Portfolio of Functional Protein and Hydration Drinks. Its products are currently available in over 40,000 retail outlets including Walmart, Costco, Sam’s Club, Whole Foods, Wegmans, Meijer, Giant Eagle, and other fine retailers. Over 200 colleges and universities provide their student-athletes with Ready^® products. World Champion and former NFL great

Aaron Donald along with global basketball icon and NBA two-time MVP Giannis Antetokounmpo are co-owners in the company. The Top U.S. Female Tennis player, Jessica Pegula, and NFL quarterback Kenny Pickett are also Ready^® athletes. Ready^® is the Official Snack and Sports Drink of The Amateur Athletic Union (AAU). The brand continues to be a National Partner with the Susan G. Komen^® organization to assist in its fight against breast cancer.

For more information, visit TeamReady.com or connect with the brand on Instagram, X, TikTok, or Facebook. 

About Bain & Company
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

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SOURCE Ready