WTWH Healthcare, a WTWH Media Company, Announces 2025 Aspect Awards Winners

CLEVELAND, March 14, 2025 /PRNewswire/ — WTWH Healthcare, a WTWH Media company, is proud to announce the winners of the 2025 Aspect Awards. With nearly 50 submissions across the categories of Behavioral Health, Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, and Skilled Nursing, the focus on innovation and creativity in the areas of marketing and advertising is sharper than ever before.

The program was judged by 9 advertising and marketing experts from across the care continuum, with expertise in sales, marketing, public relations, and more. Judges evaluated entries based on creativity, style and impact, quality, and goals and results. Each industry/category received first, second, and third place decisions, classified by entries submitted among either providers or vendors.

“Demand for care is rising, but reaching a new generation of consumers requires bold and novel approaches to sales and marketing,” said Tim Mullaney, VP/Editorial Director of WTWH Healthcare. “The Aspect Awards program provides a tremendous showcase of leaders in the space, highlighting an impressive variety of imaginative and resourceful sales and marketing initiatives that leverage both cutting-edge and tried-and-true practices to achieve impressive results. Congratulations to all the honorees.”

Participation from national, regional, and local companies, as well as an array of creative agencies, makes the Aspect Awards a powerful benchmark for longevity marketing and creative strategy in 2025.

Introducing the 2025 winners in alphabetical order, sorted by industry and category:

BEHAVIORAL HEALTH

Audio/Radio/Podcast Campaign
Provider
Winner: Catalight

Multimedia Campaign
Provider
Winner: Catalight
Second Place: Hansei Solutions

New Brand Launch
Provider
Winner: Talkspace

Video or TV Campaign
Provider
Winner: LifeStance Health

HOME HEALTH & HOME CARE

Audio/Radio/Podcast Campaign
Provider
Winner: Help at Home

Multimedia Campaign
Provider
Winner: BrightStar Care

Vendor
Winner: CareTime
Second Place: Viventium

New Brand Launch
Provider
Winner: Villi
Second Place: Werremeyer Creative (on behalf of Private Home Care)
Third Place: Help at Home

Social Media Campaign
Provider
Winner: Help at Home
Second Place: HealthView Home Healthcare Services

Video or TV Campaign
Vendor
Winner: Community Health Accreditation Partner (CHAP)

HOSPICE & PALLIATIVE CARE

Multimedia Campaign
Provider
Winner: Hospice of the Piedmont
Second Place: Helios Care
Third Place: VITAS Healthcare

Vendor
Winner: Maxwell Healthcare Associates

Print, Direct Mail & Billboard Campaign
Provider
Winner: Goldencare Hospice and Palliative Care LLC

Video or TV Campaign
Provider
Winner: St. Croix Hospice
Second Place: OpusCare

SENIOR HOUSING & SENIOR LIVING

Audio/Radio/Podcast Campaign
Provider
Winner: Arrow Senior Living

Digital Display/PCC Campaign
Provider
Winner: Priority Life Care

Multimedia Campaign
Provider
Winner: Beztak
Second Place: Benchmark Senior Living
Third Place: Optima Living

Vendor
Winner: GO DESIGN+ (on behalf of American House Senior Living Communities)
Second Place: LifeLoop
Third Place: Experience Fresh (on behalf of Friendship Village Senior Services)

New Brand Launch
Provider
Winner: Beztak
Second Place: Arrow Senior Living
Third Place: The Aspenwood Company

Print, Direct Mail & Billboard Campaign
Provider
Winner: Arrow Senior Living

 Rebranding (Before and After)
Provider
Winner: Westminster Communities of Florida

Social Media Campaign
Provider
Winner: Arrow Senior Living

Video or TV Campaign
Provider
Winner: Arrow Senior Living
Second Place: Priority Life Care

Vendor
Winner: Dementia By Day

SKILLED NURSING

Audio/Radio/Podcast Campaign
Vendor
Winner: Adelman Firm, PLLC

New Brand Launch
Vendor
Winner: Guide Path, LLC

Rebranding (Before and After)
Vendor
Winner: Experience Fresh (on behalf of Friendship Village Senior Services)

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SOURCE WTWH Media