Mindbody Partners with Rokt to Deliver Highly Relevant Online Ad Experiences to Its Fitness and Wellness Members
NEW YORK, March 18, 2025 /PRNewswire/ — Mindbody, the leading experience technology platform for the wellness industry, today announced it will offer more relevant ads to its membership community through a new partnership with Rokt. As the global leader in ecommerce unlocking real-time relevancy in the moments that matters most, Rokt’s AI-powered Brain will enable Mindbody to create a seamless customer experience on its app while also controlling the types of offers eligible to be displayed to members.
“Rokt’s technology enables us to deliver ad messaging that complements the customer experience rather than disrupts it,” said Alice Shen, Director of Strategic Partnerships and App Ecosystem for Mindbody. “This partnership reinforces our commitment to ensuring post-booking messages are relevant, non-intrusive, and thoughtfully curated. We continue to work closely with Rokt to identify brands whose offerings align with our customers’ interests and values.”
Rokt’s trusted, scaled network is expected to power more than 6.5 billion transactions in 2025 across thousands of leading ecommerce businesses. By partnering with Rokt, Mindbody will be able to offer ads that align with members’ interests, while unlocking additional revenue and driving engagement and loyalty.
“Mindbody is one of the top wellness platforms in the world, so we’re thrilled to support the company by bringing its members an elevated experience through tailored offers that truly resonate with them and their lifestyle,” said Ashley Firmstone, SVP, Global Enterprise Growth at Rokt. “Given the explosive growth of the wellness industry, this is the ideal moment for Mindbody to expand the ways it helps its members forge healthy habits outside of the fitness studio.”
The launch of the Mindbody partnership follows Rokt’s January announcement of its merger with leading customer data platform (CDP) mParticle to create an unparalleled offering that unlocks real-time relevance across ecommerce, advertising, and the customer experience. In 2024, Rokt saw revenues grow by more than 40% year over year to $600 million. The company also acquired AfterSell and launched ACE, its new generative AI tool that helps advertisers maximize their return on ad spend.
About Mindbody
Mindbody is the leading experience technology platform for the fitness, wellness, and beauty industries. With the addition of ClassPass, the leading global fitness and wellness membership, to the Mindbody portfolio, consumers and wellness businesses around the world are easily connected through a rich wellness community. Fitness studios, salons, spas, and integrative health centers—from the newest entrepreneurs to the largest franchises—use Mindbody’s integrated software and payments platform to run, market, and grow their businesses. Consumers use Mindbody and ClassPass to choose from a broad range of wellness experiences across thousands of gyms, exercise studios and wellness providers around the globe. For more information on how Mindbody is powering the world’s fitness and wellness businesses and connecting them with more consumers, more effectively, than anyone else, visit mindbodyonline.com.
About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt’s AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world’s leading companies including Live Nation, Macy’s, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region. To learn more, visit Rokt.com.
Media Contacts
For Mindbody:
Annie Chapdelaine, Senior PR & Communications Specialist
press@classpass.com
For Rokt:
Sarah Fisher, VP Communications
sarah.fisher@rokt.com
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SOURCE ROKT Pte. Ltd.
