Trua Senior Living Locators of Raleigh Set to Help Local Families Match Ideal Senior Care

RALEIGH, N.C., March 20, 2025 /PRNewswire/ — Trua Senior Living Locators – a fast-growing national franchise that helps families find ideal senior living options for their loved ones – recently launched in Raleigh North Carolina. This marks the first Trua to enter the North Carolina market.

“I have always had a place in my heart for senior citizens,” said Steve Hnatek. Owner of Trua of Raleigh. “The opportunity to give back to the greatest generation is what inspired me to join Trua. It’s the perfect match. I’ve seen firsthand my own family members and friends journey down the sometimes difficult path of transitioning to senior living… I want to help others navigate the process the best I can.”

Founded in 2019, Trua provides personalized guidance to help families navigate senior living options. CEO Matt Staley – a physical therapist with 21 years of experience in geriatric care – created Trua to address the emotional and logistical challenges that often arise when seeking the right care for a loved one. The Cincinnati-based operation combines a blend of proprietary software, vetting protocols and skillsets to identify senior living options that best match their clients’ personal wishes.

With a background in pharmaceuticals and healthcare, Hnatek said he’s gained an important understanding of patient care, treatment options, and financial challenges facing older Raleigh residents. He looks to tap into this real-world knowledge, empowering him to provide key insights when assisting seniors and their families on overall quality-of-life planning in the greater Raleigh area. 

“Caring is showing concern for the well-being of seniors and families that I work with,” Hnatek said. “It is also demonstrating compassion and empathy in what can be a very challenging and stressful circumstance. I want to do my best to support them in navigating their significant life transition.”

Families and professionals looking to explore regional senior care options for their loved ones or patients can visit https://truacares.com/trua-of-raleigh/ or call 919-724-3273.

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SOURCE Trua Senior Living Locators of Raleigh