NEW YORK, March 25, 2025 /PRNewswire/ — Camino Partners, a values led investment platform focused on enhancing consumers’ lives, has made further moves to help consumers take agency over their health and wellbeing. The company’s newest investment in global fitness leader, Barry’s (alongside lead investor, Princeton Equity Group), builds upon Camino’s concentrated portfolio that expanded in 2024 with lead investments in Encore Group’s Well Labs+, an aggregated medical spa business, and LiveWell, a growing network of home health care providers.
Camino Partners was launched in 2023 by Daniel Lubetzky, founder of KIND Snacks, and a leadership team that was instrumental in building KIND from an idea into a multi-billion-dollar business with $5M in primary investment. Under their leadership, the company took pioneering positions on public health, including urging the FDA to revisit ‘healthy’ labeling (which was finally updated in December 2024).
Based on that firsthand experience founding and scaling KIND, the Camino team recognizes the value of building lasting trust with consumers and aiding their ability to make informed decisions in service of their health. As Camino looks at the next frontier of wellbeing, it sees these as core tenets important to businesses sitting at the intersection of consumer, health and technology.
Says Camino Partners President Elle Lanning, “Under our leadership, KIND was at the forefront of helping consumers take control over their wellbeing by making nutrient dense, real foods portable and accessible. As Camino Partners builds on this legacy, we are excited to broaden our focus on companies helping consumers eat better, exercise better, look and feel better, and take care of their whole selves.”
The latest investments grow Camino’s portfolio beyond its CPG origins with partner companies that now include:
– LiveWell (Lead Investment): A home healthcare agency provider helping consumers with acute needs age more healthfully. LiveWell’s team excels in rapid response, payor flexibility, and successfully managing clinically complex patients.
– Well Labs+ (Lead Investment): A company revolutionizing the medical spa industry and supporting consumers in feeling good about how they look across the aging spectrum. Well Labs empowers practices to optimize efficiency, enhance client experiences, and drive long-term growth.
– Barry’s (Co-investment alongside lead investor, Princeton Equity Group): A disruptive force in the fitness industry since 1998, Barry’s revolutionized the workout landscape by pioneering the boutique fitness model. Driven by its mission to transform lives worldwide, Barry’s fosters a sense of belonging and support among its members, inspiring individuals everywhere to achieve their full potential, and live healthier, more connected lives.
Says Encore Group’s Managing Director, Todd Siwak, “At Encore Group, we respect Camino Partners’ pioneering experience showcased by KIND’s tremendous success in the wellness space. As consumers take their wellbeing into their own hands, we want partners like Camino by our side, not just to deliver consumers the tools they are looking for; but also, to do it in a way that aligns with our values of collaboration, honesty, and excellence in everything we do.”
Camino Partners continues to build on its portfolio of values aligned partners charting a clear pathway to scalable and sustainable growth. Learn more at www.caminopartners.com.
About Camino Partners
Camino Partners is a values led investment platform focused on enhancing consumers’ lives. Knowing that where values guide, value grows, we partner with pioneering leaders to build enduring enterprise value forged with entrepreneurialism, open communication and integrity. Our leadership team steered every stage of KIND’s growth from concept to multi-billion-dollar platform and now, our team of accomplished investors and strategic operators is putting that experience to work. Our bespoke approach to partnership allows us to be trusted thought partners along the business growth journey, helping companies solve meaningful consumer problems while charting a pathway to scalable and sustainable growth. Learn more about us at CaminoPartners.com.
About LiveWell Partners
LiveWell is an independent home care provider for patients, with a focus on top-quartile clinical outcomes and patient experience scores. We take pride in our rapid response time, payor flexibility, and willingness to successfully manage clinically complex patients. We have a deep commitment to our team, centered around providing a whole person approach to the employee experience. Learn more about us at www.livewellpartners.com.
About Well Labs+
Well Labs+ is a community of medspa practices committed to advancing the medical aesthetics industry and accelerating the growth of our partners. Our medspas combine cutting-edge treatments with personalized care, delivering the science of wellbeing to every client. Through strategic operational support, financial expertise, and deep industry knowledge, we help our partners streamline operations, elevate client experiences, and drive long-term growth. Discover more at www.wellabsplus.com.
About Barry’s
Barry’s is “The Best Workout in the World” and has disrupted the fitness industry since its inception in 1998 in Los Angeles. As the trailblazer of the boutique fitness movement, Barry’s fundamentally reshaped how people approach fitness, creating a high-energy, immersive experience that fosters both physical transformation and a supportive, empowering community. With innovative in-studio and digital class modalities, Fuel Bars, and retail offerings, Barry’s has grown into a global lifestyle brand. Today, with 90 studios across 15 countries, Barry’s is a worldwide phenomenon, with a devoted, cult-like following, making working hard and getting strong not just a goal, but a fun and inspiring experience. For more information, visit: https://www.barrys.com.
SOURCE Camino Partners
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