Perspire Sauna Studio Strengthens California Roots with New Deal Signing in San Jose

Nation’s Leading Infrared and Red-Light Sauna Franchise to Debut in Almaden in Spring 2026

SAN JOSE, Calif., April 16, 2025 /PRNewswire/ — Perspire Sauna Studio, the country’s largest full-spectrum infrared (IR) and red-light (RL) sauna therapy franchise, is bringing its innovative wellness experience to the San Jose area with a newly-signed franchise agreement. A local husband-and-wife team, passionate about health and relaxation, will lead the brand’s expansion in the area, with plans to open their first studio in the Almaden neighborhood by Spring 2026.

Solidifying its California Presence
“California has always been a core part of Perspire’s growth, and we’re excited to bring our wellness experience to even more communities across our home state,” said Perspire Sauna Studio Founder and CEO Lee Braun. “This new Almaden studio reflects the growing demand for self-care and relaxation, and we’re thrilled to welcome passionate franchise partners who share our vision for making infrared sauna therapy more accessible.”

After heading UX design at a Fortune 500 biomedical company, the wife began exploring entrepreneurship in the wellness space and discovered franchising as the perfect path to bring her vision to life. She cited Perspire’s sanctuary-type atmosphere for members – especially mothers – to take time for themselves to recharge and prioritize their well-being as the main driving point that drew her to the brand.

The Science Behind the Brand
Perspire Sauna Studio has taken an active role in advancing the research behind infrared sauna and red-light therapy’s full range of health capabilities, which has proven a significant selling point for those looking to get involved with an impactful brand that’s making holistic health more widely accepted, accessible, and comprehensive than ever. Benefits of regular infrared sauna and red-light therapy use include:

• Preventative wellness
• Improved physical recovery
• Boosted immune system responsiveness
• Rejuvenated and clearer skin
• Improved sleep

Perspire Sauna Studio is currently seeking single-unit and multi-unit franchisees interested in diversifying their portfolios. To learn more about the brand’s franchising opportunities, visit https://www.perspiresaunastudio.com/franchise/. 

About Perspire Sauna Studio

Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT). The brand was established in 2010 by Founder and CEO Lee Braun, to expand into major markets throughout the U.S. and further instill its vision to make the world a healthier place by making wellness more accessible to all. The company has awarded over 200 franchise licenses, with more than 80 open studios around the U.S.

Media Contact: Regan Lee, Fishman Public Relations, rlee@fishmanpr.com, 630-842-0414

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SOURCE Perspire Sauna Studio