BASKING RIDGE, N.J., April 29, 2025 /PRNewswire/ — Formedics, a leading healthcare professional (HCP) collaboration platform, announced today that Albert Reyes has joined the company as Senior Vice President of Community & Collaboration. He will report to Formedics’ Chief Content & Product Officer Helen Moran.
In his new role, Mr. Reyes will leverage his more than 25 years’ experience to grow interactive, dynamic communities that promote medical and scientific exchange. He will focus on deepening and enhancing user experience and engagement across the company’s HCP signature peer-to-peer social platform, Figure1, building on its rich heritage of collaborative case-based learning while amplifying its treatment-specific microcommunities.
In addition, Mr. Reyes will focus on infusing and amplifying information featured from professional medical and association conferences, as well as relevant content from across the Formedics ecosystem of peer learning platforms. He will also leverage his expertise with Digital Opinion Leaders (DOLs), leading efforts to identify and collaborate with DOLs while creating new opportunities to target HCPs across digital, point-of-care, and live meeting channels, where physicians are connecting and collaborating with peers and thought leaders.
“Albert knows how to cultivate powerful environments that have meaning for HCPs and impact for customers,” said Ms. Moran. “His expertise also includes the use of AI to enhance social listening and community experience, as well as cross-functional integration. We are thrilled to have him join us as we further our strategic vision to build interactive community platforms that strengthen real-time HCP connection and knowledge.”
Prior to joining Formedics, Mr. Reyes was Vice President, Audience Insights and Intelligence at Sermo, and earlier, Group Account Director and Vice President, Global Head of Client Solutions at WebMD and Medscape.
“I am thrilled to be joining Formedics at an exciting time of growth and innovation,” said Mr. Reyes. “I look forward to advancing the most respected and relevant social communities for HCPs with new features and experiences that help HCPs build connections, enhance their professional lives, and improve the care of their patients.”
About Formedics, LLC
Formedics is a platform where healthcare professionals connect, collaborate, and learn through peer-driven discussions with leading experts, opinion leaders, and specialized communities. The platform provides pharmaceutical and life sciences brands with powerful opportunities to engage and target physicians across digital, point-of-care, and live event channels. Founded in 2024, Formedics unites the strengths of Figure 1, Mashup Media, AMC Media Group, and Physician’s Weekly to create a comprehensive ecosystem for HCP education. For more information, visit www.formedics.com.
SOURCE Formedics, LLC
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