Latest Eastbridge study shows dental plans account for second-highest voluntary product sales

Dental trails only perennial powerhouse term life in share of sales

AVON, Conn., June 11, 2025 /PRNewswire/ — The majority of voluntary dental carriers saw sales premium growth last year, including several carriers with high double-digit increases, according to Eastbridge Consulting Group’s recent “Voluntary Dental Products” Spotlight™ report.

The report shows dental sales comprise more than 12% of all voluntary product sales. Dental sales have increased each of the past four years and have reached their highest level since before the pandemic. More than two-thirds of U.S. employers offer dental coverage on a voluntary, shared cost or employer-paid basis.

“Flexibility and choice are important elements of any voluntary product, but they’re especially vital for dental,” said Danielle Lehman, Eastbridge senior consultant. “It’s essential for carriers to provide options for product structure, benefits and networks.”

Eastbridge’s “Voluntary Dental Products” Spotlight™ report provides data on current voluntary dental products collected from voluntary carriers in February through April 2025. It covers topics including benefit specifics, maximum benefit levels, coinsurance, deductibles and waiting periods, underwriting, enrollment, commissions, product results and future trends.

Other key findings in the report include:

• Voluntary dental carriers say product differentiators focus on network strength and scope, customer service and flexible plan designs.
   
• Trends to watch in the market include regulatory changes and the ongoing impact of inflation.

Information about purchasing the “Voluntary Dental Products” Spotlight™ report is available on Eastbridge’s website. For more information contact Eastbridge at info@eastbridge.com.

About Eastbridge Consulting Group
Eastbridge Consulting Group, part of NMG Consulting, specializes in research, consulting and insights for companies in the voluntary/worksite benefits market in the United States and Canada. Follow Eastbridge on LinkedIn at https://www.linkedin.com/company/eastbridge-consulting-group. NMG is a consulting firm providing strategic insights and analytics across insurance, wealth management and asset management. It operates internationally offering expertise in business strategy, performance benchmarking and distribution strategies.

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SOURCE Eastbridge Consulting Group