San Francisco-Based Clara Home Care Expands Services Across California

Statewide expansion brings Clara’s AI-powered platform to more families, providing an easier way to hire high-quality, in-home caregivers amid rising demand for aging-in-place support

SAN FRANCISCO, June 26, 2025 /PRNewswire/ — Clara Home Care, a technology platform that makes the direct hiring of professional, in-home senior caregivers more accessible, convenient and affordable for families, today announced the statewide expansion of its senior home care services across California. The move brings Clara’s AI-powered caregiving platform to more families seeking a simpler, more affordable path to high-quality senior home care, without the delays, high costs or rigid scheduling often associated with traditional agencies.

For caregivers across the state, the expansion opens the door to greater earning potential, modern tools and the freedom to choose when and how they work. Clara’s network includes more than 2,000 skilled caregivers.

“I’m proud to work with Clara because they truly value caregivers—not just with their words, but through action,” said Poonam Kumari, a Clara caregiver in Antioch, CA. “I’ve worked with two clients so far, and what stands out to me is the flexibility and respect I’ve felt. I get to choose whom I work with and where, which is rare in this line of work. The pay is higher than most places, and payments come quickly and reliably.”

“I’m excited to work with Clara because they truly value caregivers, not just with higher pay, but by giving us real control over our schedules and who we work with,” said Shaina Valdovinos, a Clara caregiver in Oceanside, CA. “It feels empowering to be part of a platform that puts caregivers first and supports us every step of the way.”

“I like working with Clara because my wages have doubled, my schedule is flexible and I have control over the clients I want to work with,” said Wilfredo Mendoza, a Clara caregiver in San Jose, CA. “Clara’s marketplace is ideal for caregivers, and the Clara support team responds immediately via email, phone or text 24/7 to make sure we have what we need when we need it.”

Aging Population, Growing Needs: The Future of Home Care Must Start Now

More than 11,000 Americans turn 65 every day—a trend expected to continue through 2027. An even more urgent shift is on the horizon: the 85 and older populations is projected to more than double from 6.5 million in 2024 to 13.7 million by 2040—a group with the highest care needs and a strong preference to age at home.

By 2029, the U.S. will need at least 4.5 million more direct care workers to meet demand. Yet outdated systems, low wages and rigid structures are driving caregivers out of the profession. Clara’s platform is built to solve these challenges by simplifying the entire caregiving process—from discovery and background checks to scheduling, payroll and tax filings—in one transparent, compliant solution.

“Clara’s expansion comes at a pivotal moment for senior home care,” said Jon Levinson, CEO and Co-Founder of Clara. “More families want to keep loved ones at home, and more caregivers want jobs that respect their time, talent and independence. Clara delivers on both fronts. We’re making care better, easier and more sustainable at a time when California needs it most.” 

Why Families are Choosing Clara

• Total control over who provides care, when and how
• AI-powered caregiver matching based on skills, availability and personality fit
• A simple, transparent experience, from hiring through payroll and taxes
• 20–40% cost savings vs. traditional agencies—often over $10,000 annually

Why Caregivers Love Clara

• Higher wages—$25–$30/hour in major metro areas
• Flexible, self-determined schedules that support work-life balance
• Consistent, weekly pay
• Modern tools that streamline their work
• Ongoing opportunities to grow and thrive

Since launching in the San Francisco Bay area in 2024, Clara has delivered over 20,000 hours of in-home care, onboarded more than 2,000 vetted caregivers and grown revenue by >30x—proving just how strong the need is for a better way to connect families and caregiving professionals.

To learn more about Clara Home Care, please visit the company website.

About Clara Home Care
Clara Home Care is a technology platform that helps families directly and affordably employ professional, in-home senior caregivers. Born from a co-founder’s personal struggle to find high-quality, reliable care, Clara streamlines the entire caregiving process—from discovery and background checks to scheduling, payroll and tax filings—all in one easy-to-use solution. By offering the flexibility of private hiring without the administrative burden, Clara eliminates the high costs and inflexibility of traditional approaches to in-home care while maintaining compliance and transparency. Families are matched with caregivers based on skills, availability and personality fit through AI-powered tools that promote stronger, longer-lasting relationships. At the same time, Clara empowers caregivers with higher pay, flexible hours and modern tools that simplify their work and improve job satisfaction. Founded in 2024 with deep roots in Northern California, Clara is available nationwide. Learn more at https://clarahomecare.com. Follow Clara on social media: LinkedIn, Facebook, Instagram

Media Contact:
Brittni Borrero
Gabriel Marketing Group (for Clara Home Care)
Phone: 248-931-3418
Email: brittnib@gabrielmarketing.com

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SOURCE Clara Home Care