Therabody Eases Pain of Complex Global Tax Compliance With Avalara

DURHAM, N.C., June 26, 2025 /PRNewswire/ — Avalara, Inc., a leader in modern tax compliance automation, today announced how its customer Therabody has greater confidence in compliance processes amid the company’s global expansion by streamlining tax management, improving workflows, and driving operational efficiency.

Therabody develops wellness technologies intended to reduce muscle tension, accelerate recovery, and improve performance. Since launching its Theragun product in 2008, the company has pioneered percussive massage therapy and now offers over 30 devices, as well as wellness centers and educational programs across the U.S.

As a result of South Dakota v. Wayfair, Inc., Therabody’s tax filing obligations in the US suddenly jumped from 8 states in 2019 to 32 states in 2020. Therabody’s international expansion also introduced GST and VAT compliance challenges. Registering for VAT in multiple countries required navigating different tax structures, reporting requirements, and fluctuating rates.

Recognizing the growing complexity of multi-state filings, international compliance risks, and exemption certificate management, Therabody turned to Avalara to solve its urgent need for automation to replace manual tax processes. Already an Avalara AvaTax customer since 2018, Therabody also implemented Avalara Exemption Certificate Management (ECM) in 2023 and successfully onboarded and validated over 2,500 customers and 5,200 certificates.

“Our partnership with Avalara has been instrumental in managing our indirect tax compliance amidst rapid growth and international expansion,” said Vivek Dadhania, Tax Manager at Therabody. “The automation and support provided by Avalara have transformed our tax processes, allowing us to focus on our core business and future growth.”

In 2024, Therabody began using Shopify Plus for its B2B portal along with the retail POS stores. Part of this project involved syncing transactions into NetSuite and Avalara AvaTax for more accurate tax calculation and filing. In early 2025, Therabody extended the integration to its website using Avalara for Shopify, ensuring global tax rates were calculated more accurately at checkout. The company also uses Avalara’s tax code database and AI tools to classify product SKUs and apply exemptions efficiently within Shopify.

Now, Therabody can validate 25 to 30 new certificates per day, avoiding overtime and reducing operational friction. By reducing manual intervention and automating sales tax returns, the tax team saved significant time and reduced errors across filings in more than 50 U.S. jurisdictions.

“The results of customer success stories like Therabody showcase the power of the robust and comprehensive tax compliance automation solutions that Avalara offers,” said Liz Armbruester, EVP, Customer and Compliance Operations at Avalara. “Avalara’s integrations with partners like Shopify and NetSuite helps our joint customers save time on compliance and help ensure greater accuracy and confidence in their operations.”

Find more information about the Avalara and Therabody success story here.

About Avalara
Avalara makes tax compliance faster, easier, and more accurate, reliable, and valuable for 43,000+ business and government customers in over 75 countries. Tax compliance automation software solutions from Avalara leverage 1,400+ signed partner integrations across leading ecommerce, ERP, and other billing systems to power tax calculations, document management, tax return filing, and tax content access. Visit avalara.com to improve your compliance journey.

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SOURCE Avalara, Inc.