REIGN TOTAL BODY FUEL LAUNCHES SEARCH FOR 100 ELITE “REIGN WARRIORS”

Performance brand unveils exclusive new platform for fitness fanatics nationwide – launching July 1

CORONA, Calif., July 2, 2025 /PRNewswire/ — REIGN Total Body Fuel™, the ultimate performance beverage created by Monster Energy, is calling on the strongest, boldest, and most dedicated to rise above the rest. Launching July 1 and open through July 18, the brand is officially kicking off the search for 100 REIGN Warriors, a curated community of elite fitness ambassadors who embody the grit, drive, and authenticity of the REIGN ethos.

This is more than a program, this is a platform built for warriors. REIGN Warriors is designed to empower all levels of the fitness community, from the weekend warriors to certified trainers, to push their limits and inspire others through action, in the gym and beyond.

“REIGN Total Body Fuel is here to unlock your full potential and transform you into a true warrior, inside and outside the gym,” said Dan McHugh, Global CMO, Monster Energy. “This program is our way of giving back to the fitness community and recognizing those who live and breathe the ‘Born in the Gym’ mindset.”

Only 100 individuals will earn the title of REIGN Warrior and with it, a high-prestige invitation into a national network backed by the brand’s elite athletes, content creators, and fitness pros. Warriors will receive exclusive access to branded gear, product, training insights, and national events, and become a visible face of the REIGN movement.

REIGN Warriors are commanding, committed, and connected. They lead by example, both in-person and across digital platforms, and stay dialed in to the ever-changing world of training, recovery, and performance. Whether they’re early in their journey or deep into their discipline, one thing is clear: they never settle.

The time is now. On July 1, visit https://reignbodyfuel.com/en-us/ambassadors/ to apply. Only 100 will be chosen. Will you be one of them?

About REIGN Total Body Fuel™
Blended with 300mg of Natural Caffeine, BCAAs, CoQ10 & electrolytes, REIGN Total Body Fuel is designed for your active lifestyle. Offering zero sugar and zero artificial flavors & colors, REIGN Total Body Fuel is the ultimate fitness-focused beverage to support your performance needs. Available in nine amazing flavors: Orange Dreamsicle, White Gummy Bear, REIGNbow Sherbet, Cherry Limeade, Melon Mania, Razzle Berry, Sour Gummy Worm, Tropical Storm and all-new White Haze. Visit your local retailer to try one today and make sure to follow on Instagram @REIGNbodyfuel. REIGN Total Body Fuel™ is available in the US, Canada, Caribbean, Brazil, Chile, UK, and a number of European countries; ingredients and flavors featured in the above description vary for countries outside of the US. More information is available at https://Reignbodyfuel.com/en-us/. Follow us on Instagram: @Reignbodyfuel

Media Contact:
press@monsterenergy.com

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SOURCE REIGN Total Body Fuel