PHILADELPHIA, July 7, 2025 /PRNewswire/ — Health Union, the leading digital health company for online community-based activation and data, is excited to announce a suite of innovative direct-to-consumer (DTC) marketing product enhancements for 2026. These new offerings leverage cutting-edge artificial intelligence, dynamic video experiences, and enhanced community exclusivity to deliver unparalleled personalization and engagement for patients and caregivers, while driving impactful low-funnel actions for pharmaceutical and healthcare brands.
Building on its commitment to empowering patients through relevant and accessible information, Health Union’s 2026 DTC portfolio introduces a new era of patient engagement solutions.
“We are incredibly excited to introduce our 2026 DTC product lineup, which represents a significant leap forward in how patients connect with health information and how brands can effectively reach them,” said Olivier Chateau, co-founder and CEO of Health Union. “With the increasing demand for personalized experiences and the power of AI, we’ve developed solutions that not only educate and engage patients more deeply but also drive meaningful actions and conversions for our partners.”
Highlights of the 2026 DTC product suite include:
AI Tools and Resources for Personalized Experiences:
Patient Engagement to Drive Low-Funnel Actions and Conversions:
Enhanced Strategic Opportunities:
Health Union’s 2026 DTC product suite is designed to meet the evolving needs of both patients and healthcare brands, fostering more meaningful connections and driving better health outcomes.
“These product innovations for 2026 mark a pivotal moment in our mission to empower patients and deliver exceptional value to our partners,” said Scott Schappell, Chief Revenue Officer of Health Union. “By harnessing the power of AI for personalized experiences and dynamic engagement formats, we are confident that our enhanced DTC offerings will drive even greater efficiency, deeper patient activation, and ultimately, improved health outcomes for the communities we serve.”
To learn more about how Health Union’s new innovations can drive improved outcomes for both patients and brands, visit health-union.com/dtc-advertising.
About Health Union
Health Union powers the first and largest community-based activation and data platform, transforming healthcare by providing unparalleled support, information, and validation for millions navigating complex health conditions and their care teams. With over 53 condition-specific online communities and 15 years of community leadership, Health Union’s authentic engagements fuel the company’s robust suite of endemic, influencer marketing, and data solutions, driving proven outcomes for patients, HCPs, and brands.
SOURCE Health Union
GLASSBORO, N.J.--(BUSINESS WIRE)--Two transformative healthcare announcements this week mark a new era for New Jersey’s…
AUSTIN, Texas--(BUSINESS WIRE)--Revival Healthcare Capital (Revival), an investment firm focused on transformative external innovation partnerships…
NEW YORK--(BUSINESS WIRE)--Establishment Labs Holdings Inc. (NASDAQ: ESTA), a global medical technology company dedicated to…
Raises 2025 GuidanceNASHVILLE, Tenn.--(BUSINESS WIRE)--HCA Healthcare, Inc. (NYSE: HCA) today announced financial and operating results…
Q4 Fiscal 2024 Highlights1Revenue of $1.2 million, a 16.4% increase over Q3 2024Gross profit of…
King of Prussia, Pennsylvania--(Newsfile Corp. - July 25, 2025) - Phio Pharmaceuticals Corp. (NASDAQ: PHIO),…