Signal Rock Capital Launches to Invest in Lower Middle-Market Industrial, Consumer, and Healthcare Service Companies

Firm targets control investments in essential service and manufacturing businesses with $2–$30 million in revenue and $1–$3 million in EBITDA.

WEST PALM BEACH, Fla., July 21, 2025 /PRNewswire/ — Signal Rock Capital, a private investment firm built to partner with gritty, founder-led companies in overlooked corners of the economy, has officially launched operations.

Co-founded by Sam Hafermann and Grant Husted, Signal Rock focuses on buying and building essential businesses across four core verticals:

1. B2B Industrial – Distribution, manufacturing, fire & life safety, pest control, commercial towing, and landscaping.
2. Infrastructure Services – OSHA consulting, paving & striping, backflow prevention, traffic control, loading dock maintenance, and tree trimming.
3. Consumer Services – Vacation rental maintenance, health & wellness, and 4-wall consumer.
4. Healthcare Services – Outsourced MRI, scanning, and diagnostic testing.

The firm targets control investments in companies generating $2–$30 million in revenue and $1–$3 million in EBITDA.

“We started Signal Rock to be the kind of investor we’d want if we were in the owner’s shoes,” said Hafermann. “No spreadsheets-for-brains. No three-year flip plans. Just a real partnership — grounded in trust, long-term thinking, and a deep respect for what it takes to build something that matters to its customers.”

Before founding Signal Rock, Hafermann and Husted worked together at L2 Capital, a family office based in Devon, PA and Miami, FL with a 4x realized track record since 2010. The two founding partners have led or supported more than 30 transactions across the industrial, niche manufacturing, and business service sectors.

sig•nal rock noun:

1. A fixed structure with a powerful light used to guide ships safely to shore.
2. Calm, visible, and dependable in stormy conditions.

Signal Rock is named after coastal lighthouses that guide ships through chaos — reliable markers in moments of uncertainty. That’s the firm’s aspiration: to be steady in the storm and deeply embedded in the journey.

About Signal Rock:

Signal Rock Capital is a principal investment firm focused on acquiring and growing founder-led industrial, specialized service, manufacturing, and four-wall consumer businesses.

The firm is currently evaluating several platform opportunities and is actively meeting with owner-operators seeking growth, succession, or a thoughtful recap. The firm brings operational horsepower, flexible structuring, and long-term alignment to every potential transaction.

To learn more, visit www.signalrockcap.com

Media Inquiries:

press@signalrockcapital.com 

www.signalrockcap.com 

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SOURCE Signal Rock Capital