HealthPlanOne Unveils ClearMatch Brand Refresh, Reflecting Growth, Innovation, and Unwavering Focus on the 65+ Consumer

Highlights Continued Commitment to Best Serving the Evolving Needs of 65+ Adults and Helping Medicare-Eligible Individuals Make Confident, Informed Decisions

SHELTON, Conn., Aug. 5, 2025 /PRNewswire/ — HealthPlanOne, LLC (“HealthPlanOne”), a leading data-driven engagement platform focused on meeting the health, wealth, and life goals of 65+ adults in the U.S., today announced the rebranding of its flagship consumer website, formerly ClearMatch Medicare – now simply ClearMatch. The refreshed brand includes a new name and logo, redesigned website, and refined content that reflect ClearMatch’s continued growth, expanding capabilities, and vision for the future.

Delivered through a more bold, intuitive digital experience, ClearMatch maintains the same trusted guidance, personalized support, and deep commitment to helping Medicare-eligible adults find and keep the right coverage based on their needs.

“HealthPlanOne has grown tremendously over the past 20 years, and it was time for our consumer-facing brand to evolve with us,” said Evan Harris, Chief Marketing Officer at HealthPlanOne. “This rebrand is more than just a visual update – it’s a renewed commitment to the values that have always defined us: innovation, care, and putting our members at the core of all we do.”

What’s New: A Fresh Experience, Designed Around the Member

The refreshed MyClearMatch.com is designed to simplify the Medicare plan selection experience through:

• A cleaner, more intuitive interface to help users compare, choose, and enroll in a plan with confidence
• Expanded educational content, written in plain language
• New tools and free downloadable guides to make the enrollment process seamless

What Stays the Same: Trusted Support, Rooted in What Matters

In addition to the refreshed look and additional content offerings, ClearMatch continues to offer the same trusted experience that has helped millions of 65+ adults over the years:

• Compare thousands of plans from top carriers nationwide, all in one place through ClearMatch’s Medicare Plan Finder tool
• One-on-one guidance from knowledgeable licensed agents – not scripted sales reps
• Education-first support designed to build trust and lasting relationships
• Optional digital enrollment, with the same phone-based service for those who prefer it
• Ongoing help after enrollment, including benefit education and renewal support

“Our highly trained agents are at the heart of what we do,” said Tom Wicker, Chief Operating Officer. “They’re passionate about building personal connections and empowering the consumers we serve to make confident decisions that ensure long-term comfort, clarity, and peace of mind throughout their lives.”

Backed by a Trusted, Scalable Platform

The ClearMatch rebrand is another testament to HealthPlanOne’s broader commitment to delivering a connected, data-driven ecosystem for 65+ adults and the carriers who serve them. HealthPlanOne’s platform is built to manage the full member lifecycle – from education and engagement to enrollment and retention – at scale.

HealthPlanOne will support the ClearMatch brand relaunch through a coordinated, 360-degree marketing campaign in the lead-up to the upcoming Annual Enrollment Period (October 15, 2025 – December 7, 2025). 

To explore the new ClearMatch experience, visit MyClearMatch.com or follow @MyClearMatch on social media.

About HealthPlanOne, LLC
HealthPlanOne is a leading data-driven engagement platform focused on meeting the health, wealth, and life goals of 65+ adults in the U.S. Founded in 2006, HealthPlanOne has supported more than 4.2 million Medicare-eligible individuals in finding and keeping the right products for their unique needs. Powered by purpose-built technology, advanced marketing solutions, and deep analytical insights, HealthPlanOne manages and optimizes the entire insurance member lifecycle for the 65+ adults and carriers it serves. For more information, visit www.HealthPlanOne.com.

Media Contact

Kate Thompson / Kate Kelley
Joele Frank, Wilkinson Brimmer Katcher
HealthPlanOne-JF@Joelefrank.com

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SOURCE HealthPlanOne