My Gym Children’s Fitness Centers and Little Tikes® Partner to Celebrate National Literacy Month with the Little Tikes Story Dream Machine™

LOS ANGELES, Aug. 28, 2025 /PRNewswire/ — My Gym Children’s Fitness Centers is thrilled to announce a new partnership with Little Tikes^®, bringing the innovative Story Dream Machine™ to select class programs nationwide from September 1–14, 2025. The collaboration is designed to celebrate National Literacy Month and inspire a lifelong love of reading in children during their earliest years.

As part of the activation, select My Gym classes, including Terrific Tots, Preschool Gymnastics, Ninja Jr., and Siblings & Friends, will feature a special Story Dream Machine segment introducing young children to the joy of storytelling through an engaging, interactive experience.

The Story Dream Machine, which transforms story time into an immersive world of lights, sounds, and colorful projections, is a three-in-one device — an early reading aid, engaging toy, and sleep solution. It works as a portable projector for read-along stories, a white noise machine, and a nightlight. Kids can follow along as classic tales unfold before their eyes — sparking imagination and building reading confidence in the most fun way possible.

“At My Gym, we believe in nurturing the whole child – physically, socially, and cognitively,” said Cameron Bunce, Executive Vice President of Strategic Partnerships at My Gym Enterprises. “We’re excited to partner with Little Tikes, a brand synonymous with creativity and play, to highlight the importance of literacy. The Story Dream Machine is such a fun, innovative way to bring stories to life for kids, and we’re proud to celebrate National Literacy Month together by encouraging families to read, imagine, and explore.”

“At Little Tikes, we know the best learning starts with play,” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “The Story Dream Machine brings families together at story time in a fun, magical way. Partnering with My Gym lets us spark kids’ imaginations while helping parents create lasting memories during National Literacy Month and beyond.”

About My Gym Children’s Fitness Center

Established in 1983, My Gym Children’s Fitness Center is a global leader in children’s fitness and early learning. With hundreds of locations worldwide, My Gym offers classes and programs that combine fitness, fun, and education to help children develop physical strength, confidence, and social skills. Each program is thoughtfully designed to engage children through play, movement, and interactive learning experiences.

About Little Tikes

The Little Tikes Company, founded in 1969 in Hudson, Ohio, USA, is a manufacturer and marketer of durable, high-quality, and engaging children’s products. Since becoming a part of the MGA Entertainment family in November 2006, Little Tikes has been taken to new heights through exciting product innovation, strategic marketing, and licensed partnerships. Little Tikes believes that every day is an opportunity for new adventures, with more and more for a child to experience and discover. Active and imaginative play are essential to learning and early development skills, so we make toys that spark curiosity, wonder, and creativity for kids of all ages. To find out more about Little Tikes, visit https://www.littletikes.com and follow us on YouTube, Instagram, TikTok, and Facebook.

With a growing library of stories and characters, the Story Dream Machine helps families create lasting memories while sparking a love of reading and learning.

About National Literacy Month

September is recognized as National Literacy Month, a time to emphasize the importance of early literacy in shaping lifelong learning and success. Encouraging children to read from a young age supports language development, imagination, and confidence — all of which align with My Gym and Little Tikes’ shared mission of helping kids thrive.

Media Contact: Cameron Bunce, cbunce@mygym.com

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SOURCE My Gym Enterprises