If medicine is the epitome of human-centric, White Coat Web questions why practices are letting machines speak for them—and shows them why they shouldn’t.
HOUSTON, Dec. 1, 2025 /PRNewswire/ — White Coat Web has been providing Medical Marketing Services for small and mid-sized practices since before the pandemic. Founded with the goal of democratizing access to healthcare and helping patients find the right doctors for them, the team at White Coat Web is, has been, and always will be a “people-first” organization. By putting people first, White Coat Web has found a “cheat code” for the AI age. Whether seeking to rank first on Google or be the recommended result on ChatGPT, people are the answer—Google’s motto is true: “Quality is Key” and the best quality comes from the best people. White Coat Web uses human-written content to engage with our clients’ human-patients. People want to know that their physician is working for them. When they feel spoken to, they engage with their providers more deeply, communicate more openly about their needs, and receive a higher quality of care. Practices are rewarded for this real-world, human connection, and if you can believe it, AI likes this type of engagement too. White Coat Web uses this human-first approach to engaging with technology that allows us to better support and produce more for our clients; by focusing on people, the technology falls in line.
At White Coat Web , we see marketing as a partnership, one built on collaboration and a shared passion for helping people. “Our goal is to help people focus on what they’re passionate about,” as Graham Dunlap, Co-Founder of White Coat Web, says. “We’re passionate about people, so you can be passionate about your patients.”
About White Coat Web
Founded in 2019, White Coat Web was built with one mission: to help healthcare providers better serve their local communities through effective, authentic digital marketing. White Coat Web is a consultative marketing agency based in Houston, Texas, that listens, seeks understanding, and applies our expertise to help save you time, expand your patient base, and make you money. When you work with us, you can expect a team that knows what they’re doing and cares how you’re doing. Our business is your practice; we know what it means to you because we know what it means to us.
Ready to discover how your practice can grow online? Give us a call, send us an email, or visit our website: whitecoatweb.com . We’d love to talk.
Media Contact:
Graham Dunlap
325-231-4350
405472@email4pr.com
SOURCE White Coat Web
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