New ZEISS AntiFOG Wipes Come to the Aid of Eyeglass Wearers Frustrated by Fogged Lenses Caused by Face Masks
New Wipes Join a Successful Lineup of ZEISS Lens Cleaning Products, Supported by a Winning Retail Partner Program
SAN DIEGO–(BUSINESS WIRE)–Carl Zeiss Vision, Inc. today announced the availability of ZEISS AntiFOG Wipes in stores and online at various retailers. The latest addition to the successful ZEISS Lens Cleaning Solutions line joins the brand’s broad assortment of pre-moistened wipes and other cleaning accessories on retail shelves, providing retailers another source of reliable recurring revenue.
Based on the same formula as the popular ZEISS Fog Defender System, ZEISS AntiFOG Wipes are individually wrapped for convenient portability and keep lenses fog-free for up to 24 hours. Each single use wipe is made of a soft, micro-fine tissue to ensure a gentle clean with no harm to anti-reflective coatings.
“Mask wearing will remain part of our collective reality for the foreseeable future and according to our research, 74% of eyeglass wearers complain about masks causing foggy lenses,” said Ruben Tellez, Global Marketing Director, ZEISS Lens & Screen Cleaning. “Our new AntiFOG Wipes make the experience a bit less onerous with an easy solution that fits neatly in a purse or pocket.”
The ZEISS cleaning accessories line has been a breakaway star in the company’s established and respected portfolio of products and devices. The business saw double digit growth YoY for the past three years and expects similar additional growth in the next fiscal year. Although recent sales have been accelerated by COVID-19 concerns, sell-through has been historically consistent, with more than half of first-time customers likely to repurchase the products at a rate of eight to nine times per year. Supported by strong margins and a comprehensive partner program, the robust sales of these products have been a real success story for ZEISS and its retail partners.
Comprehensive Lineup
ZEISS Lens Cleaning Solutions also include ZEISS Lens Wipes, ZEISS Lens Cleaning Kits and the original ZEISS Fog Defender System, which consists of a spray and cloth in a convenient re-sealable case. Another recent addition to the line, ZEISS Mobile Screen Wipes, are designed to clean gently and effectively without damaging mobile device screens. ZEISS Mobile Screen Wipes were recently made available at Sam’s Club and named the “Best Portable Screen Cleaning Wipes” by Good Housekeeping magazine.
Products are available at grocery and drug stores, as well as mass retailers and club outlets nationwide. They’re also available online at Amazon.com and Walmart.com. For more information please visit www.zeiss.com/cleaning.
A Legacy of Quality
ZEISS, the undisputed leader in optics and optoelectronics, has been contributing to technological progress for more than 170 years. Highly innovative and dedicated to pushing the boundaries of optical technology, ZEISS is dedicated to helping the world to see clearly. ZEISS cleaning products undergo rigorous testing and have proven to provide best in class cleaning when compared to major US competitors.
About ZEISS
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling more than 6.4 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2019).
For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world’s leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.
With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company’s significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS’ technology and market leadership.
With over 31,000 employees, ZEISS is active globally in almost 50 countries with around 60 sales and service companies, 30 production sites and 25 development sites. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.
Further information at www.zeiss.com
ZEISS Vision Care
ZEISS Vision Care is one of the world’s leading manufacturers of eyeglass lenses and ophthalmic instruments. The unit is allocated to the Consumer Markets segment and develops and produces offerings for the entire eyeglass value chain that are distributed globally under the ZEISS brand.
Contacts
ZEISS Vision Care
Valerie Motis
Phone +1 760-522-8930
E-Mail: valerie.motis.ext@zeiss.com
