WellCare Shines a Light on Cyberbullying and Encourages Kentucky Youth to Make a Difference

LOUISVILLE, Ky., March 29, 2022 /PRNewswire/ — In today’s world of technology, many youth experience the negative consequences of increased connectivity and socialization in the form of cyberbullying. Cyberbullying differs from traditional bullying in several ways, and as a result, WellCare of Kentucky wants to educate adults and youth across Kentucky about the risks of cyberbullying and how it impacts overall health.

Cyberbullying is harassment that takes place over digital devices, social media platforms, and gaming experiences. According to the Pew Research Center, 59% of U.S. teens have been bullied or harassed online. Unlike traditional bullying, cyberbullying can take place 24 hours a day and includes actions such as making threats, spreading rumors, sharing personal information to humiliate, excluding someone on purpose, and more.

“The pervasiveness of technology has created new avenues for bullying, making it more difficult for our youth to escape its harmful effects,” said Dr. Timothy Houchin, senior medical director for WellCare of Kentucky. “Cyberbullying can be uncharted territory for parents and caregivers from past generations, so WellCare wants to help raise awareness to help adults and youth recognize negative behavior and provide support.”

Cyberbullying can lead to social and emotional distress, behavioral problems, and mental health issues. Additionally, youth who are bullied are at increased risk for substance misuse, academic problems, and violence to others. These effects on the mental wellbeing of youth can translate into physical health challenges later in life, extending the impact of cyberbullying long after it stops. The U.S. Surgeon General recently issued an advisory stating the youth mental health crisis has been further exposed by the COVID-19 pandemic.

To further spread awareness, WellCare is encouraging youth in Kentucky to take action to promote prevention with their peers and community by participating in the Centene Institute Youth Impact Award for Cyberbullying Prevention. As part of the Centene family, WellCare invites youth ages 14-19 to watch a short video and read a fact sheet on cyberbullying before submitting their own original visual art entry that conveys cyberbullying awareness and prevention. The contest is open to eligible youth nationwide. All submissions are eligible to account for up to 10 hours of community service. The contest is now open and runs until May 20, 2022.

Below are some tips from the CDC, American Academy of Pediatrics and the Department of Health and Human Services to raise awareness and prevent cyberbullying that can inspire contest entries as well as be used to handle situations in everyday life:

• Talk about bullying to reduce stigma and identify potential instances of cyberbullying
• Plan for what to do if witnessing or experiencing bullying
• Teach youth to treat others with respect and practice inclusivity
• Create positive community environments that build confidence and social skills
• If bullied, immediately stop communication and block the person via digital channels
• Speak up if you feel uncomfortable with the comments or actions of someone

For more information about the Youth Impact Award and how to enter, visit centeneinstituteaward.com/cyberbullying-prevention/2022. For more information on WellCare and its activities, visit wellcare.com/kentucky.

About WellCare Kentucky 
WellCare of Kentucky provides government-sponsored managed care services to families, children, seniors, and individuals with complex needs primarily through Medicaid, Medicare Advantage, and Medicare Prescription Drug Plans across the state. WellCare is a wholly subsidiary of Centene Corporation, a leading multi-national healthcare enterprise committed to helping people live healthier lives. For more information, please visit wellcare.com/kentucky.

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SOURCE WellCare of Kentucky