CHICAGO, May 2, 2019 /PRNewswire/ — Lead agency closerlook, inc., bolsters its multichannel marketing (MCM) services with the addition of Alecia Dantico as VP, MCM strategy.
Dantico comes to the agency with more than 15 years of experience leading, building and executing MCM strategies in multiple industries, including pharma. At closerlook, she will play a key role in enhancing the agency’s MCM offering and in bringing brand messages to life in the right combination of channels to drive conversion.
“Alecia Dantico’s addition marks the agency’s movement to differentiate itself,” said Ryan Mason, chief creative officer. “Clients have been tapping our strategic services to launch brands and execute multichannel programs. With Alecia on the strategy team, we can expand our offerings to include more robust MCM strategy with particular focus in consumer, social and shopper marketing. This combination of expertise—pharma and MCM strategies—benefits brands, clients and most importantly, customers.”
Prior to joining closerlook, Dantico served as VP, head of social media and influencer marketing at Mirum agency, a “borderless” digital firm and part of holding company WPP. Her integrated marketing expertise comes from having worked for Inspira Marketing Group, Allison Partners PR agency and healthcare advocacy firm Discovery USA.
Dantico holds multiple degrees and is an adjunct professor of social media and digital marketing communications at Roosevelt University in Chicago.
ABOUT CLOSERLOOK, INC.
Established in 1987, closerlook is new type of lead agency that combines biopharma brand marketing, digital marketing and marketing analytics to help biopharmaceutical companies promote new therapies that help improve the lives of patients and those who care for them. With offices in Chicago and New York, closerlook has won multiple awards for its unique ability to create engagement and foster loyalty through consulting, brand and creative strategy, multichannel marketing and marketing intelligence. For more information, contact 312-640-3700 or visit the website at closerlook.com.
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SOURCE closerlook, inc.