Simpson Healthcare Announces the Launch of BELIEFMAP™

OLD LYME, Conn., March 28, 2019 /PRNewswire/ — Today, Simpson Healthcare announced the launch of BELIEFMAP, a proprietary, novel product that the healthcare industry—and many other types of industries—use to understand their consumers and actualize their full potential for success. Kelly Simpson-Angelini, CEO, worked with her product innovation team to develop BELIEFMAP, with the goal of changing consumer behaviors by identifying and shifting their beliefs.

“We believe that to truly change behavior, we must first understand the core beliefs that drive that behavior. Beliefs are the filter through which we all interpret and process information; they are the personal knowledge and basic truths we use to interpret the world and decide what is true,” Simpson-Angelini says. “Beliefs are deeply held, hard-wired in our brains, and not always revealed in what we do or say. Beliefs are not rational or easily understood through traditional research. Beliefs are not opinions that are stated in response to questions. Until now, beliefs have been hard to understand, identify and quantify.”

Now there is BELIEFMAP, an innovative technology and approach that allows us to, for the first time, understand and map the core beliefs and personal archetypes that drive individual behavior to help clients effect real change in the marketplace.

Real change requires real innovation.

To start adding innovation to your marketing plan, visit, and find us on LinkedIn, Facebook, Twitter and Instagram.

About Simpson Healthcare: Simpson Healthcare challenges key healthcare stakeholders to think disruptively about the future of healthcare beyond next year and into the next decade. For more information, please visit 

About BELIEFMAP: Simpson Healthcare’s proprietary healthcare product that uncovers patients’ core beliefs about their health and then shifts them through a new experience to change their behavior. For more information and to schedule a demo, please visit:


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