Zepp Health Launches New Line of OTC Hearing Aids for its Zepp Clarity Brand

Zepp Clarity Pixie Elevates the Listening Experience, Built on the Success of Zepp Clarity One

CUPERTINO, Calif.–(BUSINESS WIRE)–#hearingaidsZepp Clarity, a smart hearing solutions brand owned by Zepp Health (NYSE: ZEPP), a health technology company, today debuted its next-generation premium hearing solution, Zepp Clarity Pixie. Built on the ground-breaking technology and virtually invisible design of its flagship product, Zepp Clarity One, the Pixie provides the ultimate natural hearing experience for those with mild to moderate hearing impairment. It has seamless connectivity to wireless devices, a lengthy 17 hours of battery life, and is nearly undetectable when worn. Zepp Clarity’s over-the-counter (OTC) hearing technology solutions result from Zepp Health’s presence as one of the global leaders in smart wearables with its consumer fitness and wellness brands, such as Amazfit smartwatches and Zepp Aura, an AI-powered sleep and relaxation app.

According to the World Health Organization, hearing loss affects 48 million people in the US and nearly 430 million worldwide. Since the FDA’s ruling on October 17, 2022, adults with mild-to-moderate hearing loss can now purchase hearing aids in store or online without a prescription, exam, or audiologist fitting. As a result, a growing number of Americans with hearing loss are accessing hearing aid solutions more easily. Additionally, the FDA estimates this could lower average costs by as much as $3,000 per pair, offering significant financial relief.

“The FDA’s Over-the-Counter Hearing Aid Act signaled a monumental shift, impacting the accessibility and affordability of hearing aids,” said Stan Zhang, General Manager of the Zepp Clarity Business Unit. “We’re at the forefront of the OTC hearing aid market, leveraging cutting-edge technology and design to redefine optimal hearing health and destigmatize hearing aids. Underpinning our belief that hearing health is fundamental to overall wellness, we aim to embolden those with hearing loss to take control of their well-being, comfortably and confidently.”

Zepp Clarity Pixie – Your Virtually Invisible Hearing Aid

Zepp Clarity Pixie embodies all the powerful features of its predecessor, Zepp Clarity One, including the ability to personalize hearing experiences to specific needs and preferences. The hearing aid is crafted with a durable yet lightweight titanium alloy shell, ensuring durability and lightness. Combined with medical-grade silicone earplugs, it offers comfort, breathability, performance, and biocompatibility for an enhanced hearing experience. The Pixie boasts an IPX7 water-resistance rating and incorporates a convenient “Find Device” feature.

Designed to integrate effortlessly into a user’s daily routine, Zepp Clarity Pixie seamlessly fits in the ear canal, serving as a virtually invisible companion that discreetly guides them through their day. Users can control Zepp Clarity Pixie from smartphones, tablets, or Amazfit smartwatches via Bluetooth® Low Energy (BLE) technology. Additional features of Zepp Clarity Pixie include:

  • Ultra-compact and lightweight design, weighing just 1.1 grams each with tip
  • 17-hour battery life, supplemented with a rechargeable case for extra power on the move
  • Offers features like Adaptive Feedback Cancel, Wind Noise Reduction, and Layered* Noise Reduction to manage feedback and noise
  • Simple and easy to use
  • Smart Phone Call feature that automatically switches the hearing aid to a Phone program, reducing feedback for easier conversation
  • Eight unique programs on the Zepp Clarity App, adjusting for treble, middle, bass, and noise filter for each program
  • 2-year warranty

Dean Lukehart, an early customer of Zepp Clarity, shared, “After resisting hearing aids for almost 40 years, I recently tried Zepp Clarity, and I couldn’t be more satisfied. The learning curve was minimal, and after a very short time, I felt like I had worn them forever. I barely notice wearing them, but my friends and family certainly do! I especially like using the app to set separate programs for different tonalities, volume levels, and environments. I recommend Clarity One for anyone with a less than satisfactory experience with other hearing aids. But I mostly think people like me, who have hesitated to try hearing aids, should try these. They have improved my hearing and, quite honestly, my quality of life in a very short time. I cannot see a downside to Zepp Clarity.”

The Zepp Clarity Family: Addressing Hearing Loss Challenges

Zepp Clarity One is the first product in Zepp Clarity’s line of hearing solutions. Together with Zepp Clarity Pixie, the family offers a comprehensive system for high-performance hearing, addressing the everyday challenges of hearing loss. Zepp Clarity One is marked by a simple-to-use, discreet design that provides an impressive 18-hour battery life and rechargeable case so users can navigate their day uninterrupted. Both devices utilize the Zepp Clarity App, allowing users to customize their settings, including treble and bass, enabling a tailored hearing experience that fits individual needs. The hearing aids are adjustable, and users can optimize their auditory environment with up to 12 unique settings.

US Pricing and Availability

The Zepp Clarity Pixie OTC hearing solution has a suggested retail price of $1,999 and is available now at https://clarity.zepp.com.

Expanding the Ecosystem in Smart Wearables and Health Technology into Integrated Wellness Solutions

As part of Zepp Health, a company recognized for its proprietary technology, extensive product range, and comprehensive data set, Zepp Clarity is poised to deliver on its commitment to innovation and wellness. With leading global smart wearables brands like Amazfit in its portfolio, Zepp Health engages an impressive 42M+ daily users across 190 countries. Future development opportunities will enable users to connect Zepp Clarity hearing aids to Amazfit smartwatches via Zepp OS, offering an unprecedented level of connectivity. By harnessing advanced technology and fostering collaboration across its brand portfolio, Zepp Health is able to expand its ecosystem to offer integrated wellness health technology solutions to help people take control of their well-being.


Zepp Clarity, an innovative smart hearing solutions brand, is part of Zepp Health (NYSE: ZEPP), a health technology company. Guided by its mission to empower users to live their healthiest lives and the belief that hearing health is crucial to total wellness, Zepp Clarity hearing aids help users conquer the everyday challenges of hearing loss. Supported by the company’s hearable technologies and AI healthcare algorithms and leveraging the expertise of leading audiologists, its discreet hearing aids and its always-on data monitoring and analytics adapt to users’ lifestyles, delivering a personalized and advanced hearing system accessible to all. For more information about Zepp Clarity, visit clarity.zepp.com. For more information about Zepp Health, visit Zepp.com.


Zepp Health (NYSE: ZEPP), a global smart wearable and health technology leader, empowers users to live their healthiest lives by optimizing their health, fitness, and wellness journeys through its leading consumer brands, Amazfit, Zepp Clarity, and Zepp Aura. Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals. The company has also applied its AI expertise to emerging industrial medical imaging technologies and delivers data analytics services for population health. To date, Zepp Health has shipped over 200 million units and its products are available in 90+ countries. Founded in 2013, Zepp Health has offices across the Americas, EMEA, and APAC regions. For more information, visit www.zepp.com, for Zepp Clarity, visit clarity.zepp.com.


Mary Placido, SKC, Inc. on behalf of Zepp Health

+1 (415) 218-3627

error: Content is protected !!